For Grammy-winning musicians, there’s a lot more to the music business than recording albums and performing concerts.
As in any business, keeping your customers happy – or, in this case, fans – is a key factor in determining who has staying power and who is a one-hit wonder.
Boyz II Men, the best-selling R&B group of all time, knows the importance of its fan base, and that’s the reason the band is offering a helping hand to its most ardent supporters in Sendai, Japan.
Boyz II Men member Nate Morris said the band, wildly popular in the United States in the 1990s, has seen new success in Japan over the last seven years.
“We have had the chance to spend time there and make a lot of friends,” Morris told BusinessNewsDaily. “It is a really close relationship we have with the people of Japan.”
Morris said keeping customers happy, whether they’re in the United States or overseas, is what contributes to Boyz II Men’s success.
“It is important for us to keep that circle connected,” he said of the reciprocal relationship they have with their fans. “Without our customers, we have no business.”
After seeing the destruction caused by this month’s earthquake and tsunami, Morris said the group, whose members also include Shawn Stockman and Wanya Morris, knew they had to help.
The group is working with the Red Cross in hopes of raising $100,000 for the tragedy’s victims. Morris said they’ve raised $30,000 in just a week.
“We are excited about that,” he said.
Barry Moltz, a Chicago-based small business consultant, agreed that supporting customers during tough periods, whether that means raising money following a natural disaster or offering discounts during down economic times, is a good step toward forging positives relationships and, in turn, creating a successful business.
“Businesses are all about building relationships over a long period of time,” he said. “Those relationships are your business.”
In addition to raising funds, Morris said Boyz II Men members plan to help out firsthand when they are in Japan this fall as part of their 20th anniversary tour.
“We are still going to do our best to tour there,” Morris said of the concert scheduled for November in Sendai.
Boyz II Men is currently accepting donations for the Red Cross through a link on the group’s website at www.BoyzIIMen.com.