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Gadook Review: Best Individual Reputation Management Service

After conducting extensive research and analysis of reputation management services, we recommend Gadook as the best reputation management service for individuals.

Ready to choose a reputation management service? Here's a breakdown of our complete coverage:

Gadook's pricing is based on usage, meaning you can pay for as much or as little reputation management as you require. Beyond the pay-as-you-go model, Gadook's rates are extremely reasonable and helped push it to the top of our list of individual reputation management services. Pricing for reputation management services is always subject to the specific services you require, but Gadook's estimate for us was around $400 a month. That rate was much lower than those of most other reputation management services we reviewed, and yet the quality of Gadook's service remained effective. In addition, Gadook requires a commitment of only one month, so if you're dissatisfied, you can discontinue working with them quickly and without spending a lot of money. Most other services we reviewed had considerably longer minimum commitments. [See Related Story: Choosing a Reputation Management Service]

Editor's note: Looking for a reputation management service for your business? If you're looking for information to help you choose the one that's right for you, use the questionnaire below to have our sister site BuyerZone provide you with information from vendors for free:

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Gadook offers a host of services to help build up or repair your image, as well as lead generation and marketing services. The company differentiates between "reputation marketing," which is designed to establish your image, and "reputation management," which is reserved for handling or mitigating the effects of a crisis. Its services include the following:

  • Brand building – This service is focused on establishing your brand and promoting the image across multiple channels. It's designed to ensure that you're conveying the message you want others to focus on.
     
  • Re-branding – Re-branding is reserved for a ding in reputation and is designed as a "status recovery" tactic. Gadook's re-branding service includes website redesign, content creation, server migration, new domain names and re-branded customer service.
     
  • Brand protection – Gadook will also monitor your web presence to ensure the reputation you're working to build remains in place. The company will not only respond to negative comments or reviews but also create micro-sites promoting positive content; a convenient byproduct of this feature is that negative content is boxed out as well.
     
  • Social media optimization – Gadook will also take the time to review your social media accounts to ensure that the content is acceptable and in line with the brand you're building for yourself. In addition, the company works to optimize your web page for sharing on social media outlets.
     
  • Reputation management – For reputation management, which Gadook uses in the event of a brand crisis, the company offers an analysis of your current image and then establishes a strategy for how to repair and defend your brand.

These services make up the core components of reputation management across all of the services we reviewed. For the money, Gadook is an extremely comprehensive service that hits all of the key points. Gadook emphasizes SEO, social media and websites, but it also controls dozens of review sites, which help identify and react to negative content while also pushing positive content to the forefront.

Despite the low cost of Gadook's services, we found the quality of the company's offerings to be quite satisfactory. While services like our best pick for reputation management for business, WebiMax, are even more thorough than Gadook, they cost much more. The quality of Gadook's services, along with its base price for an individual, made the company an easy choice for our top pick.

Our customer service experience with Gadook was satisfactory. Representatives were engaged in our line of questioning, and were forthcoming enough to offer the information we were looking for. While Gadook's customer service reps were not overly friendly, we had no trouble connecting with them and always felt accommodated.

Gadook makes it easy for you to exercise control over the reputation management process while respecting your privacy. In fact, the company wouldn't reveal any of its clients to us, past or present, even upon request. If you need specific content created, it's as easy as speaking with your dedicated account manager. If you have any particular brand-building goals in mind, Gadook will work with you to create a strategy that accomplishes it. 

The largest mark against Gadook's customer service was that the initial proposal seemed general, rather than tailor-made for us. Still, knowing we had the option to employ Gadook for long-term strategizing and a full analysis of our online image was comforting enough to accept the general outline. And although it seemed generic, the proposal was highly specific and outlined in detail what Gadook would do for us.

Gadook also offers other services beyond reputation management. Here's a breakdown of Gadook's fees for all of its other services.

  • Web marketing: For $50 per hour, Gadook offers SEO services such as keyword research, meta-tag development, site cleanup, directory and search engine submissions, web-page analysis, blogging and link development.
     
  • Web development: For $80 per hour, Gadook will build, create and maintain your website, including the publishing, programming and database management.
     
  • Web design: Gadook considers web design ($65 per hour) a subset of the broader category of web development.
     
  • Project management: For $90 per hour, Gadook will oversee project preparations and scheduling. The company also offers end-user training and support services.
     
  • Consultation/meetings: An initial consultation with Gadook is free. After that, consultations cost $100 per hour and cover general orientation, marketing strategy, web design, CMS and software education. Phone and email consultations are also available.
     
  • System administration: For $115 per hour, Gadook will install and configure your website, database and email servers, as well as firewalls, security, backup, system monitoring, DNS, email, web and server applications.
     
  • Senior-level participation: For $125 per hour, Gadook offers solution architecture, advanced performance, security and disaster recovery strategies. This service also includes system integration, senior project management and a competitive analysis.

We chose Gadook from a pool of dozens of reputation management services. To learn more about our full methodology and for a more comprehensive list of reputation management services, visit our best picks page here.

Ready to choose a reputation management service? Here's a breakdown of our complete coverage:

 

Editor's note: Looking for a reputation management service for your business? If you're looking for information to help you choose the one that's right for you, use the questionnaire below to have our sister site BuyerZone provide you with information from vendors for free:

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Adam C. Uzialko
Adam C. Uzialko

Adam received his Bachelor's degree in Political Science and Journalism & Media Studies at Rutgers University. He worked for a local newspaper and freelanced for several publications after graduating college. He can be reached by email, or follow him on Twitter.