There are two types of data: those you access all the time, and those you rarely touch, but need to store anyway to keep your business running or for future use. But data storage costs add up. If you're not careful, you may waste resources on expensive storage services. For data that you seldom use but need to keep — known as cold data — there's a more affordable way to store and back up your information.
This week, Google launched a new cloud storage solution to help businesses better manage their data and storage costs. Called Google Cloud Storage Nearline, it's designed to be a simple service to store cold data at a fraction of the price.
Nearline's main draw for small businesses is its affordability. At rest, the service is priced as low as 1 cent per gigabyte, making it a far less expensive option compared to traditional cloud-storage solutions. Since it is only meant to store "at-rest" data that users rarely access, there is less data volume being moved around, which lowers costs. (According to Google's analysis, regular online data storage that users frequently access costs twice as much as cold storage.) [24 Cloud Storage Solutions for Small Business]
In addition to offering low cost, Nearline comes with a handful of perks that make it stand out from traditional long-term cloud-storage services, Google wrote in a blog post. This includes fast performance with three-second data retrieval response times and full integration with other Google Cloud Storage services.
Additionally, Nearline is equipped with different levels of security to protect users' data and privacy. For instance, it features redundant storage — a process in which multiple data backups are stored — in different physical locations to prevent data loss and provide access in the event of an outage or cyberattack. It also comes with OAuth integration, so users can control access and configure their security to fit their business's needs
Adoption should be easy, too, Google says. The service doesn't require users to learn any new programming models, and access remains as easy as the rest of the Google Cloud Storage platform.
For those who are importing their data, Google has partnered with several backup and storage companies to make the process easier. These include Veritas/Symantec to manage data lifecycles and catalog backups, NetApp SteelStore to encrypt and compress data for faster transport times, Iron Mountain for massive data uploads, and Geminare for disaster recovery and data center replication.
To learn more about Google Cloud Storage Nearline and how it can help your business, visit Google's documentation and view the company's data storage guide.