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Grow Your Business Social Media

New Tool Combines Facebook Ads and Print Marketing

New Tool Combines Facebook Ads and Print Marketing
Credit: Ruslan Everst/Shutterstock

Ready to expand your marketing strategy beyond the world of business cards and fliers? There's no better way to market your brand than by using social media. It's free to sign up, fairly simple to use and can expose your business to millions of people worldwide. And now, thanks to Vistaprint, going from print to digital just got easier.

Social Postcards — a new marketing tool from Vistaprint, a global provider of professional marketing products and services — launches today. The tool — which was created, in part, by Vistaprint's digital services business, Webs, along with help from Facebook — is designed to take small businesses' omnichannel marketing efforts to the next level.

With Social Postcards, small business owners can easily convert their print marketing materials into Facebook ad campaigns — and Facebook ads may be more important to your marketing strategy than you realize.

Sixty-five percent of small businesses are currently using, or are willing to pay for, Facebook ads, according to a Webs survey. However, most businesses don't have the tools or the resources to design professional-looking social media ads, the survey also found. Facebook research shows that these ads can drive more in-store revenue, leading one-third more people to purchase products or services, and two-thirds of people to increase their order value. [22 Social Media Marketing Solutions for Small Businesses ]

"Online marketing is an untapped resource for many small businesses, and this tool makes it possible for small business owners to level the field against larger competitors, engage their customers in more modern ways and ultimately grow their business," Scott Bowen, vice president and general manager of digital services at Vistaprint, said in a statement.  

So, how does the Social Postcards tool work? In one simple dashboard, small business owners can design a postcard on Vistaprint, turn it into a Facebook ad, select their desired target audience, publish it and track the results of their campaign. 

Social Postcards users will pay a low, one-time fee to use the service, and the tool comes with several different features, including the following:

  • A library of ad templates to highlight things like sales, events and promotions
  • An extensive library of royalty-free images to use in ads
  • A simplified ad-targeting system based on demographics, interest, connections and more
  • An analytics tool for seeing results and optimizing strategy

The tool is also compatible with Facebook on desktop and mobile devices, and adheres to all of Facebook's text guidelines, Vistaprint says.

Brittney Helmrich
Brittney Helmrich

Brittney M. Helmrich graduated from Drew University in 2012 with a B.A. in History and Creative Writing. She joined the Business News Daily team in 2014 after working as the editor-in-chief of an online college life and advice publication for two years. Follow Brittney on Twitter at @brittneyplz, or contact her by email.