Promoting your content on Twitter just got a whole lot easier.
Today marks the launch of quick promote on Twitter, a new feature that makes it faster and easier for small and medium-size businesses (SMBs) to share their content with more Twitter users.
The feature allows advertisers to "amplify [their] best performing tweets directly from the tweet activity dashboard," Twitter wrote on its advertising blog. And users who see a relevant promoted tweet from an SMB are 32 percent more likely to visit that business, according to Twitter.
"Promoting a tweet takes just a few clicks and your Tweet will automatically be targeted to users who have interests similar to your followers — the audience that is most likely to be interested in your message." [Twitter for Business: Everything You Need to Know ]
To use the quick-promote tool, first you'll have to log into your tweet activity dashboard at analytics.twitter.com. Then, simply select the tweet you want to promote. Just make sure you choose a tweet that's already seeing engagement.
"We recommend you choose a Tweet that's already resonating with your followers," Twitter wrote. "You can tell that a Tweet is resonating if it has a high number of total impressions and engagement rate."
Once you've selected the tweet you want to promote, you'll have to set a budget. Twitter will give you an estimate of the reach your tweet will have based on what you spend, to help you decide. From there, you can view your results in real time and change or alter your strategy if necessary.
Quick promote is now available to all SMB advertisers around the world.