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Grow Your Business Social Media

Place Tips: Facebook Tests New Location-Based Feature

Facebook locations tips
Credit: Gonzalo Aragon/Shutterstock

Location, location, location — Facebook knows what it's all about.

Thanks to a new mobile Facebook feature called "place tips," users of the social network could soon see helpful information, like details from your company's page, pop up on their news feeds when they walk by your business.

"Place tips will show you fun, useful and relevant info about the place you're at," Facebook explained in a blog post. "When you tap on [place tip], you'll see a series of cards with info about the place you're at. If you choose to view place tips, you'll find things like posts and photos your friends have shared with you about that place."

Place tips will also show users things like the place's Facebook page posts, upcoming events and popular menu items. 

The feature works by accessing users' cellular network, Wi-Fi and GPS to determine their location. Facebook noted that just because the feature will access users' locations, that doesn't mean it'll show people's entire friends' list where they are. Plus, the feature is easy to turn off. Users can simply toggle off the feature in their Facebook settings on their phones. They can also deny Facebook access to their locations under their phones' settings.

Facebook started testing the feature on Jan. 29 and will continue to test it in the coming weeks. The company is using places in New York like Central Park, Brooklyn Bridge, Times Square, the Statue of Liberty and JFK Airport for the tests. 

The social network is also testing out Facebook Bluetooth beacons, a device that sends a signal to users' phones to help them get the right tips for the right place, making place tips more accurate. Facebook is testing this tool in several New York businesses, including Dominique Ansel Bakery, Strand Book Store and Brooklyn Bowl. 

Currently, the place tips feature is only available on Facebook for iPhone. Facebook did not say if the feature would be made available to Android devices.