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Selz Review: Best E-Commerce Software for Digital Downloads

Credit: Selz

We recommend Selz as the best e-commerce software for selling digital content online. We chose Selz from dozens of e-commerce software. To understand how we chose Selz, you can read our methodology and a list e-commerce software on our best picks page

Selz is an affordable, easy-to-use e-commerce software for selling digital content. From launching your online store to managing customers, marketing your business and measuring sales and performance, Selz can make your life easier as an e-commerce small business owner. 

Selz is free for up to five products. Unlimited plans start at $12.99 per month. Selz also charges a 2% transaction fee per sale regardless of your plan, and a 2.9 percent plus + 30 cents credit card processing fee if you use its built-in payments processor.

Of all the e-commerce software we reviewed, Selz offers the best price for the features offered. You can even get an online store for free. Unlike most e-commerce software that charge monthly fees, with Selz, you only pay when you make a sale. 

Selz is free to use for up to five products. This free package includes all the basic features you need — including unlimited storage, buy buttons, a Facebook store, customer management and secure delivery — without the premium monthly subscription charges required by other e-commerce software. You only have to pay a 2% fee per transaction, and a credit card processing fee of 2.9 percent plus 30 cents each time you make a sale (rates may vary if you use a third-party payment gateway, such as PayPal). There are also no contracts or commitments, so you can try the service risk-free. [See Related Story: Best Credit Card Processors for Small Business]

If you have more than five products in your inventory, Selz's paid plans start at $12.99 per month. This includes unlimited everything, a custom domain and advanced features to fully customize your store and help boost sales. 

Learn more about Selz's pricing model here.

Editor’s Note: Looking for an e-commerce website builder for your business? If you’re looking for information to help you choose the one that’s right for you, use the questionnaire below to have our sister site, BuyerZone, provide you with information from a variety of vendors for free:


Launching and running an online store shouldn't be rocket science. To test Selz's interface, we signed up for our own business account. Of the many e-commerce software we personally tried, we found Selz to be one of the easiest and most intuitive to use.

Using Selz doesn't require any tech skills and we were able to get started instantly. The platform uses a very clean layout with flat icons and a side navigation menu, so it was very easy to get around the Selz dashboard. There was no need to set up anything manually, so it took only minutes to start adding products, choose a website theme and set up our store.

What we also loved about Selz is the top menu bar that allows us to easily sort our listings. Not only can this feature help you find products faster, but it will give you a better idea of what your inventory looks like. Besides displaying all listings, you can sort products by those that are Active, Sold Out, Not on Sale and by Category.

To try Selz yourself, click on the "Sign up for free" button at Selz.com.

Selz is all about making e-commerce quick and easy. It's our top pick for the best e-commerce software for selling digital content because it lets you get your online store up and running in no time while also taking care of all the backend operations to automate your business. This way, Selz takes the legwork out of running your digital store, allowing you to focus on sales, customers and growth.

Here are just some of the e-commerce features Selz has to offer digital merchants.

  • Easy-to-build website. Build your free online store on the Selz platform and use either a Selz-based URL or a custom domain using your business's name. Choose from a wide range of professional-looking themes, then easily customize colors, buy buttons and other aspects of your website's look and feel to fit your brand — no tech skills necessary. 
  • Shopping cart. Get a streamlined shopping cart that lets customers easily shop and pay for products. 
  • SEO. Selz is a search-engine friendly e-commerce software, letting your website and offerings rank highly on search results.
  • Payment processor. You don't need to implement an external payment gateway. Selz automatically accepts all major credit cards and PayPal payments. You don't even need a merchant account — you can get paid fast with funds going straight to your bank account or PayPal account.
  • Automated delivery. Selz automatically and securely distributes content by facilitating digital downloads and file updates, saving you time and effort from having to send them to customers yourself or manually set up a delivery system.
  • Analytics. Measure your store's performance by integrating Google Analytics to track everything from visitors and sales, to conversions and marketing ROI.
  • Security. Selz keeps your online store and transactions safe and secure so you don't have to. When we contacted Selz, the company confirmed that the software is Payment Card Industry (PCI)-compliant and uses SSL encryption to protect your business's and customers' information. It also offers real-time fraud protection to detect and prevent unauthorized transactions.

Selz also allows you to maximize e-commerce sales by letting you sell anywhere on the Web and on mobile devices. In addition to your website, you can also sell digital content on social media by setting up storefronts on Facebook, Twitter and Pinterest. You can even embed your store on other websites and blogs, including those powered by WordPress. Moreover, the Selz e-commerce software uses responsive design and mobile commerce tools to optimize your online store for customers shopping on their mobile phones and tablets.

The biggest benefit of using Selz is that it offers features specifically designed for digital merchants. It combines all the capabilities you need in an e-commerce software with features that help you distribute and protect digital content. Selz's sales rep tells us that this includes:

  • Options to sell products as downloads or streaming content.
  • Previews for audio and video content to help customers decide on purchases.
  • Protection against unauthorized file-sharing, such as PDF stamping and automatically generated, user-specific download URLs.
  • Product personalization, such as adding a customer's name to files.
  • Giveaways like free-to-use content and free downloads.

Additionally, Selz also helps you increase sales, build relationships and boost customer engagement. The platform offers several tools to help you manage customers, such as:

  • Email marketing. Connect MailChimp, Campaign Monitor, AWeber and other email marketing products to automatically build email lists and connect with existing and potential customers.
  • Personalized receipts. Upsell with custom receipts that include product recommendations, top selling items, discount codes and other promotional items catered to the customer's tastes and preferences.
  • Customer support. Every store comes with a built-in direct messaging system, giving customers on-demand access to your support team.
  • Disqus integration. Boost engagement with Disqus and let customers leave comments, questions and reviews.

Need help using Selz? There are several ways to find the support you need. 

Although the company doesn't provide a direct number to their customer support team, you can reach them by emailing help@selz.com, or send a message using their Contact Us form for a callback. 

If you need immediate help, however, Selz provides on-demand support via live chat. The chat window is available throughout the Selz website, so you can quickly reach a real person for help. Selz can also be contacted via their Facebook Page or Twitter account.

Those who want to troubleshoot problems on their own can check out the Selz Support page, which covers everything from creating and managing your store and products, customization options, payments and technical support. There are also additional resources like a FAQ section, a Getting Started guide, video tutorials and documentation for developers. 

If you're a fast growing business or you decide to expand, Selz may not be for you. Selz is a simple, plug-and-play software, making it an excellent choice for startups. But once your business starts to seriously grow, the software is currently not scalable enough to grow with your business.

One of the major drawbacks to using Selz is its lack of customization options for growing businesses. If you wish to add advanced functionalities, use third-party payment gateways or require other tailor-made options, Selz will not be able to meet your business's unique needs.

Another limitation to using Selz is that its per-transaction pricing model may end up becoming more costly in the long run. Once your business starts to take off, you'll be making more sales than ever. Individual transaction fees add up, and at a certain point it could actually be cheaper to use a software that requires a monthly subscription. 

Ready to choose an e-commerce software? Here's a breakdown of our complete coverage: 

Editor’s Note: Looking for an e-commerce website builder for your business? If you’re looking for information to help you choose the one that’s right for you, use the questionnaire below to have our sister site, BuyerZone, provide you with information from a variety of vendors for free:

Sara Angeles

Sara is a tech writer with a background in business and marketing. After graduating from UC Irvine, she worked as a copywriter and blogger for nonprofit organizations, tech labs and lifestyle companies. She started freelancing in 2009 and joined Business News Daily in 2013. Follow Sara Angeles on Twitter @sara_angeles.