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Grow Your Business Social Media

Facebook to Launch New Call-to-Action Buttons for Business Pages

Facebook to Launch New Call-to-Action Buttons for Business Pages
Credit: Artem Samokhvalov/Shutterstock

What if you could take your social marketing to the next level with just the press of a button? Sounds too good to be true, right? But Facebook is turning that fantasy into a reality, and soon.

If you haven't already created a Facebook page for your business, this news should push you to finally set one up. The social networking giant recently announced a new feature for pages: call-to-action buttons.

How do they work? There are seven call-to-action options; when users click one, it leads to an outside destination "that aligns with a business's goals," Facebook explained on its news blog. The new call-to-action buttons include the following:

  • Book Now
  • Contact Us
  • Use App
  • Play Game
  • Shop Now
  • Sign Up
  • Watch Video

The feature is "designed to bring a business's most important objective to the forefront of its Facebook presence," Facebook wrote.

For example, online retailer Dollar Shave Club tested the call-to-action feature and found that the button helped boost the company's customer-acquisition efforts. Brian Kim, director of acquisition at Dollar Shave Club, said that over the course of the three-week test using the Sign Up button option, the company saw a conversion rate that was 2.5 times higher than before.

Facebook said that the call-to-action feature will be available in the United States within the next few weeks, and will roll out worldwide next year. 

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