What if you could take your social marketing to the next level with just the press of a button? Sounds too good to be true, right? But Facebook is turning that fantasy into a reality, and soon.
If you haven't already created a Facebook page for your business, this news should push you to finally set one up. The social networking giant recently announced a new feature for pages: call-to-action buttons.
How do they work? There are seven call-to-action options; when users click one, it leads to an outside destination "that aligns with a business's goals," Facebook explained on its news blog. The new call-to-action buttons include the following:
- Book Now
- Contact Us
- Use App
- Play Game
- Shop Now
- Sign Up
- Watch Video
The feature is "designed to bring a business's most important objective to the forefront of its Facebook presence," Facebook wrote.
For example, online retailer Dollar Shave Club tested the call-to-action feature and found that the button helped boost the company's customer-acquisition efforts. Brian Kim, director of acquisition at Dollar Shave Club, said that over the course of the three-week test using the Sign Up button option, the company saw a conversion rate that was 2.5 times higher than before.
Facebook said that the call-to-action feature will be available in the United States within the next few weeks, and will roll out worldwide next year.