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Grow Your Business Social Media

Facebook to Launch New Call-to-Action Buttons for Business Pages

Facebook to Launch New Call-to-Action Buttons for Business Pages
Credit: Artem Samokhvalov/Shutterstock

What if you could take your social marketing to the next level with just the press of a button? Sounds too good to be true, right? But Facebook is turning that fantasy into a reality, and soon.

If you haven't already created a Facebook page for your business, this news should push you to finally set one up. The social networking giant recently announced a new feature for pages: call-to-action buttons.

How do they work? There are seven call-to-action options; when users click one, it leads to an outside destination "that aligns with a business's goals," Facebook explained on its news blog. The new call-to-action buttons include the following:

  • Book Now
  • Contact Us
  • Use App
  • Play Game
  • Shop Now
  • Sign Up
  • Watch Video

The feature is "designed to bring a business's most important objective to the forefront of its Facebook presence," Facebook wrote.

For example, online retailer Dollar Shave Club tested the call-to-action feature and found that the button helped boost the company's customer-acquisition efforts. Brian Kim, director of acquisition at Dollar Shave Club, said that over the course of the three-week test using the Sign Up button option, the company saw a conversion rate that was 2.5 times higher than before.

Facebook said that the call-to-action feature will be available in the United States within the next few weeks, and will roll out worldwide next year. 

Brittney Helmrich

Brittney M. Helmrich graduated from Drew University in 2012 with a B.A. in History and Creative Writing. She joined the Business News Daily team in 2014 after working as the editor-in-chief of an online college life and advice publication for two years. Follow Brittney on Twitter at @brittneyplz, or contact her by email.

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