Organic Search Proves More Fruitful Than Paid Ads
Organic is gaining ground. Not the type of organic that pertains to fruits and vegetables, however ... organic search results.
New research shows that organic search results were viewed 100 percent of the time. However, only 28 percent of participants looked at right-side ads on Google, and just 21 percent did the same on Bing. Users spent around only one second viewing all ads combined on each search engine as compared to an average of 14.7 and 10.7 seconds looking at organic search results on Google and Bing, respectively, reported eMarketer Digital Intelligence. The research was conducted by the research firm User Centric.
User Centric said participants were given search terms to use and may not have been regular Bing or Google users. However, participants searched on both sites in this study, and the results were statistically significant.
This data indicates that search engine optimization (SEO) is more essential than ever, eMarketer Digital Intelligence reported. Users have learned to overlook search ads, and they will continue to ignore such ads as they become even more search-savvy over time.