When it comes to social marketing, hashtags are your best friends.
With hashtags, you can track and interact with trending or relevant topics, and make your content more noticeable. But because hashtags are used on many of the major social networks — including Twitter, Facebook, Pinterest and Instagram — it can be hard to keep track of what's trending on the Web across all your favorite platforms.
HashAtIt.com is a website that calls itself "The Social Search Engine" and helps social media users gather information on hashtags from all their favorite social networks and access them all in one place. The website recently launched iOS and Facebook apps, so users can track important hashtags on the go. [5 Keys to a Successful Social Media Strategy ]
To use HashAtIt, you simply go to the website or open the app, and type in the hashtag you want to search for. You'll be taken to a results page, where you can see posts from all of the compatible social networks: Twitter, Facebook, Pinterest and Instagram. And if you want to search a specific network, you can check off the one you prefer.
Each search-result page also features an embed code. So, for example, if you track a specific hashtag for your company, you can embed the results for that hashtag on your website. HashAtIt refers to these as "hashtag boards," and according to the company, they're completely customizable. Each result features a Share button for quicker and easier interacting and posting.
Users can also "mute" posts, so if you find that some of the results are irrelevant or offensive, you can hide them.
According to the app's website, HashAtIt was created to allow users to search social networking sites in real time, to give users the information they want without requiring them to visit multiple websites.
"The news comes directly from the people," the company wrote on its website. "Social media users are often one step ahead of traditional news outlets and publish breaking news on a specific topic before anyone else."