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Grow Your Business Social Media

Small Business Doubles Its Twitter Use, But Sticks with the Yellow Pages

Small business owners are tweeting twice as much as they were in 2009. That's the finding of a new report that shows that Twitter usage by small businesses doubled between the third quarter of 2009 and the fourth quarter of 2010.

The increasing use of social media has not, however, affected the use of traditional print yellow pages, according to a report from BIA/Kelsey and ConStat.

Twitter is still less popular among small business owners, with only 19 percent of respondents using it. Facebook is being used by 48 percent of small businesses for marketing purposes.

More than one-third of small business respondents had increased their use of links and ads on social media sites over the past year and 46 percent planned further increases in the next 12 months. Customer ratings and reviews were another social tool with significant planned increases, according to eMarketer Digital Intelligence, which reported the story.