September could bring relief to both parents and online retailers. Americans plan to spend nearly 8 percent more online during the third quarter than they did in the second quarter of this year and 20 percent more than during the same period in 2009.
Those are the results of a survey released yesterday that reveal online spending – buoyed by back-to-school purchases – is poised for substantial growth. Overall, consumers expect to spend just over $500 on back to school supplies both online and in traditional retail settings combined. Electronics and computers lead the list of must-haves, with clothing, shoes and books following.
Perhaps one of the survey’s most telling findings is that fewer consumers plan to delay making purchases until the economy gets better. The number that plan to delay purchasing is down by 13 percent from this time last year.
The survey was conducted by Javelin Strategy and Research for eBillme.