Pinterest marketing is about more than just pinning images of your products and services in action. It's also about seeing how those pins perform and how you can use that information to gain more followers and, ultimately, grow your business.
To that end, Pinterest now makes it easier than ever for businesses to monitor how and which pins are helping them meet their social media marketing goals. The company launched a new analytics dashboard tool today (Aug. 26) to help business users learn more about their customers and what they're interested in. This new feature offers a wide range of valuable insights, from a business's best and worst pins to what's trending, Pin It button traffic, customer engagement and more. The company says that by using this data to target their pins to customer preferences, businesses can improve their Pinterest marketing campaigns.
Features of the new Pinterest analytics
The new Pinterest analytics tool is designed to help businesses do three things: find out how Pinterest works for them, discover more about their audience and use those insights to make better marketing decisions.[Pinterest Marketing: 3 Tips for Small Businesses]
Pinterest's new analytics dashboard shows you which pins are working for your business. This includes information like which pins received the most repins within a certain period of time, such as 30 days or the highest performing pins of all time. And if you have a website, Pinterest analytics can also measure which images customers love the most and how much traffic is being driven via the Pin It button.
Another new metric Pinterest has introduced is customer engagement throughout the platform. Now, you'll be able to see customers' interests, other businesses and accounts they follow, and how they interact with the rest of the Pinterest community. By knowing what else customers are into outside of your business, you will now be able to personalize and tailor pins to target audiences and increase your own engagement, the company says.
With these insights, the new Pinterest analytics tool can help businesses not only improve their Pinterest strategies, but also make better business decisions. For instance, Lowe's had a "create-your-own-colorful-doormat" pin that received more than 200,000 repins, so the home improvement chain launched a DIY-based marketing campaign targeted to consumers' interest in DIY projects. Another example is Juniper Cakery, which created new cake designs based on what Pinterest analytics revealed that its customers really liked.
How to get the new Pinterest analytics
The new Pinterest analytics tool can be accessed at http://analytics.pinterest.com. A business account is required. To sign up for a business account, join as a business or convert your personal account at http://business.pinterest.com.
Originally published on Business News Daily