Want to be a better leader? Start by becoming a better follower. That's the approach advocated by Matt Tenney, a social entrepreneur and author of the new book "Serve to Be Great: Leadership Lessons from a Prison, a Monastery, and a Boardroom" (Wiley, May 2014).
Tenney, a keynote speaker and business consultant with Perth Leadership Institute, believes that even the most effective leaders can achieve better results — in both their professional and personal lives — by making a simple shift in their approach to leadership.
The shift that Tenney outlines in his book involves seeing one's self not as a manager, but as a servant. Though it might sound counterintuitive, Tenney argues that by learning how to obey and follow, today's business leaders can hold greater sway over those they're positioned to lead.
"I'm not suggesting that we coddle the people on our teams or cater to their every whim," Tenney told Business News Daily. "Clearly, we need to set clear expectations for excellence and let people know that they will be held accountable to those expectations."
However, Tenney said, leaders who make serving and caring for the people they lead a higher priority than what they can get out of them typically end up getting better results than those who take the opposite approach.
In a recent exchange with Business News Daily, Tenney shared five ways adopting a "servant leadership" approach can improve any business's bottom line. [What Leadership Looks Like (and Why It Matters)]
"When we create an atmosphere of safety, where people aren't afraid to take risks and challenge the status quo, we create a culture that is highly conducive to innovation," Tenney said. "This is why the most innovative companies like Google and SAS go to such lengths to care for employees and are also consistently rated as the best places to work."
Improving customer service
"When we model empathy, compassion and helpfulness, we create a culture that is likely to deliver world-class service to our customers," said Tenney. "This is why companies like Zappos.com and Southwest Airlines — known for delivering the best customer service — work so hard to develop servant leaders who treat employees with such high levels of care."
Building a strong culture
"When we create a team culture where serving each other and the community around us is valued as more important than profit, we give the people we lead the gift of being part of an inspiring organization that people want to be a part of, and don't want to leave," Tenney said. "This is why a relatively unknown company like Next Jump is able to attract roughly 18,000 people to apply for 35 positions — a hire rate of 0.2 percent. It's also why turnover at Next Jump is around 1 percent, versus the industry average in the tech space of 22 percent."
Achieving (a different kind of) success
"Being a servant leader simply means that serving and caring for people is higher priority than profit," Tenney said. "The servant leader knows that this change in priority is actually the best way to ensure long-term growth and profitability."
Tenney also said that shifting the priority of your business away from profit means establishing different criteria for success. Success through the servant leadership lens, he said, can be assessed by answering these three questions:
- How much do the people I lead enjoy coming to work each day?
- How much are the people I lead growing, both professionally and personally, as a result of being on my team?
- How well am I empowering the people on my team to be servant leaders?
"Imagine that your purpose for coming to work isn't just to be a manager and accomplish business objectives," Tenney said. "Imagine that your main purpose for coming to work is to create a team of awesome human beings of high character, who are devoted to serving and caring for the people around them. This makes Mondays just as happy as Fridays. It makes coming to work something deeply meaningful and inspiring."
Originally published on Business News Daily.