It takes more than just money to entice top talent; a business's ability to attract the best employees also may depend on the company's "personality," a new study finds.
The research, released by staffing firm Randstad US, found that certain company traits, such as honesty, can affect a person's decision to work for a particular company. Specifically, nearly 80 percent of the workers surveyed in the study said that, first and foremost, they look for an employer that is honest, while 71 percent said they want to work for a company that is reliable. Other top considerations for job hunters are finding an organization that is secure and well respected.
Being daring, robust and masculine are the three least critical personality traits workers seek in a potential employer.
Jim Link, chief human resources officer for Randstad North America, said it's extremely valuable for employers to know honesty holds such high importance with employees.
"Leading organizations understand a strong employer brand creates an important advantage for attracting today's best talent, so identification of the top attributes wanted in a company allows leaders to refine their brand strategy," Link said.
The research also discovered that, in addition to considering salary and benefits, job seekers evaluate employment options based on the prospect of long-term job security, a pleasant working atmosphere and the ability to have a good work-life balance.
While having a positive work-life balance is important to employees, most continue to struggle with maintaining a healthy balance. The study found that some of the conditions that employees say threaten their ability to have that desired balance include bad working environments, poor cooperation with colleagues and a lack of support to meet deadlines.
Link said shortages of highly skilled workers are heating up talent wars in many industries.
"Any competitive edge that facilitates the acquisition of top talent directly impacts the bottom line, which validates the importance of an intentional and effective employer brand," he said. "Employers can create these advantages not only by promoting softer brand attributes, such as honesty and reliability, but also by moving the dial on the daily nuts-and-bolts issues impacting workers, such as maintaining a pleasant work environment and offering a true culture that balances work and life commitments."
A quality work-life balance helps not only to attract new employees, but also to retain current ones. The employees in the study said that some of the top factors that would make them more likely to work more years for a company included "a more relaxed work schedule" and "the possibility to adapt work hours."
The study was based on surveys of 11,549 potential employees ages 18 to 65.
Originally published on Business News Daily