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Grow Your Business Social Media

How to Get More Attention on LinkedIn

How to Get More Attention on LinkedIn
A new LinkedIn tool lets you see how you rank in terms of profile views. / Credit: LinkedIn image via Shutterstock

You already know who's checking you out on LinkedIn; now you can put that information to good use.

The professional social network has released a new "How You Rank" tool as part of its Who's Viewed Your Profile feature, which lets members see where they stack up to others in their network in terms of profile views.

"Take a look at the top profiles in your network to gain inspiration for changes you can make to your own profile, or content you can share to increase views to your profile and drive opportunities for advancement," Dmitry Shevelenko, a LinkedIn product manager, wrote on the company's blog. "Or, take a look at the suggestions LinkedIn offers on the right-hand side of the page for ways you can begin increasing views to your profile immediately."

To help members — whether they're job seekers, business owners or sales professionals — get the most out of the "Who's Viewed Your Profile" feature and "How You Rank" tool, LinkedIn offers these suggestions:

  • For job seekers: If you've submitted a resume or LinkedIn Profile already, try taking a look at the profile of the recruiter managing the position. If recruiters see you've looked at their profiles, they're more likely to look at yours. Recruiters find nearly 80 percent of candidates today through networking, so if you notice that a recruiter at a company you're interested in has viewed your profile, don't be afraid to reach out to that person.
  • For consultants and business owners: Professionals come to your LinkedIn profile from all over the Web, but rich data insights, such as the keywords that led people to your profile, can help you determine how to effectively position yourself to attract new business and make valuable new connections. You can now use the "How You Rank" tool to better understand who in your network can help increase visibility for your business.
  • For students and new graduates: Students searching for their first jobs or trying to thoughtfully build their networks can use the Who's Viewed Your Profile feature to attract the attention of recruiters or connect with potential mentors. Find alumni who have graduated from your school, view their profiles or reach out and say hello. If you notice someone viewed your profile from an industry you're interested in joining, don't be afraid to reach out, introduce yourself and see what words of wisdom that person may have for someone just starting out. Learn the best practices for crafting a rich profile by browsing the most-viewed members in your network in the "How You Rank" tab.
  • For sales professionals: Curiosity leads many people to view the profiles of those professionals who have viewed them. Sales professionals who use that knowledge to their advantage treat Who's Viewed Your Profile as a way to generate warm leads. If someone has viewed your profile, and you share commonalities, it's a great icebreaker for a potential new business opportunity.

"We know that no two professionals are alike, and by seeing how you rank relative to your professional peers, we believe you'll have the added information and incentive to help you put your best foot forward on LinkedIn," Shevelenko wrote.

Originally published on Business News Daily

Chad Brooks

Chad Brooks is a Chicago-based freelance writer who has nearly 15 years experience in the media business. A graduate of Indiana University, he spent nearly a decade as a staff reporter for the Daily Herald in suburban Chicago, covering a wide array of topics including, local and state government, crime, the legal system and education. Following his years at the newspaper Chad worked in public relations, helping promote small businesses throughout the U.S. Follow him on Twitter.