Consumers will significantly shift their shopping habits away from e-commerce to focus attention on the budding mobile landscape within the next 12 months, predicts research aggregator eMarketer.
To access information about entertainment, restaurants, digital content, financial services, electronics, travel and other shopping-related areas, shoppers will rely more on their smartphones instead of their computers.
“The clear trend is for information in every category to become more mobile in the near future as consumers test and learn how their handsets can be most useful, and as they get accustomed to researching and browsing on the go,” wrote eMarketer, which analyzed 2010 data from Yahoo! and Nielsen to create its forecast about mobile shopping.
Similar research supports eMarketer’s predictions. In December, BusinessNewsDaily reported that nearly half of all smartphone owners use or plan to use their phones to shop in 2011.
Other recent data also point toward an apparent shift in consumers’ shopping behaviors and suggest businesses should improve their mobile efforts, or even simply start a mobile campaign by creating applications or using other mobile marketing tactics.
To see which shopping categories will see the most mobile users, check out eMarketer’s tables here.
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