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Grow Your Business Social Media

LinkedIn Groups Gets a Makeover

LinkedIn Groups Gets a Makeover
LinkedIn has redesigned it's groups page. / Credit: Twin Design / Shutterstock.com

LinkedIn is making it easier for you to stay in the know.

To help members keep up with industry news and information, LinkedIn has launched a new area designed to help manage and discover LinkedIn Groups more efficiently and effectively. LinkedIn Groups provide a place for professionals in the same industry or with similar interests to share content, find answers, post and view jobs, make business contacts and establish themselves as industry experts.

"This new Groups landing page makes it easier to stay up-to-date on what's happening in groups you manage or are a member of  — making your time spent on LinkedIn and in LinkedIn Groups more productive," Daria Axelrod Marmer, a LinkedIn project manager, wrote on the company's blog.

To get started, members can select "Interests" from the menu at the top of their LinkedIn Homepage, then "Groups." Once on the Groups page, LinkedIn members will see all of their current groups in one place. If the group has new activity, members can quickly see the number of updates, new discussions or job postings within that group.

"We've also made it possible to start or join a conversation in any of your groups directly from this page," Marmer wrote.
For those who are new to LinkedIn, the page will help them get started by suggesting relevant groups they can join.

To strike up relevant conversations in their groups, LinkedIn offers several tips.

  • Be thoughtful: Starting and participating in conversations within LinkedIn Groups is easy. Ask thought-provoking questions relevant to the interest and intent of the group to generate an engaging conversation among members of a group.
  • Be helpful: Groups can be a great way to showcase your expertise on a subject matter – so wherever you can, provide insightful answers that can help another member. If you're sharing an article, it's helpful to provide context on its relevance to the group to guide the discussion or just get things started.
  • Be relevant: Groups are a great way to boost your professional brand on LinkedIn, network with leaders in your field and capture the attention of potential recruiters, employers or business partners in your field. But remember to focus on sharing content and questions that aren't self-promotional in nature.

Originally published on Business News Daily.

Chad  Brooks
Chad Brooks

Chad Brooks is a Chicago-based freelance writer who has nearly 15 years experience in the media business. A graduate of Indiana University, he spent nearly a decade as a staff reporter for the Daily Herald in suburban Chicago, covering a wide array of topics including, local and state government, crime, the legal system and education. Following his years at the newspaper Chad worked in public relations, helping promote small businesses throughout the U.S. Follow him on Twitter.