LinkedIn's small business site is aimed at helping entrepreneurs market their businesses.
The professional social networking site recently launched a new small business microsite that is designed to help small companies with everything from personal branding and marketing to sales and hiring. The new LinkedIn site will help small business owners in various ways, including:
- Personal branding: The site offers small businesses guidance on perfecting a LinkedIn profile, tips on growing their networks, advice on how they can establish their expertise online and instruction on how to keep up with industry news.
- Marketing: The small business microsite helps businesses learn how to build up their brands with a Company Page, discover ways on how to grow their group of followers, learn best practices for company updates, and reach consumers with sponsored updates and ads. [How to Create an Effective Marketing Plan]
- Sales: The site will help small businesses understand more about building up their sales networks, finding sales leads and prospects, and contacting decision makers.
- Hiring: LinkedIn's new effort will also help small business learn how to build a brand that attracts top talent, attract relevant candidates using job posts, reach hard-to-find candidates, and research and pick the best candidates.
"Leading a small business isn't always green pastures," Davis Schneider, a content marketer and small business advocate at LinkedIn, wrote on the company's blog. "Risk and uncertainty are present at every turn, and each decision you make can impact your company's bottom line."
LinkedIn recently conducted a study on small business social media use to show how valuable the platform can be. The company discovered that growing small businesses find social media to be very effective in achieving their marketing goals.
Specifically, more than 80 percent of hyper-growth companies report social media is effective for branding, content marketing and lead generation.
Social media is also helping small businesses line up new customers. The study found that more than 60 percent of those surveyed say social networking solves the core business challenge of attracting new customers.
Small businesses turn to social media for other reasons, too, the research found. Those reasons include the ability to access a network of peers to ask questions and get recommendations, learn from experts in their industries, and obtain additional insights and best-practice tips.
Originally published on Business News Daily.