A slew of upgrades issued this week make BlackBerry Messenger a better communication tool for business users. The mobile app — available for Android and iOS — now supports VoIP (voice over Internet Protocol) calling, direct Dropbox integration and new "channels" to let business users connect and talk about shared interests and goals.
Some business users prefer BBM to SMS text messaging and other communication apps because of BlackBerry's trademark security features. Messages sent via BBM aren't just private to recipients; they're also encrypted during transmission to keep confidential information safe. Here's a quick rundown of the new features.
BlackBerry Messenger supports both voice calling and text messaging. Business users can now use the app's built-in VoIP service to place calls to other users over Wi-Fi or a cellular data network. BlackBerry says placing calls through BBM is free, but watch out: Calls will consume data on your smartphone data plan unless you're connected to Wi-Fi.
Now it's easier to send a file from the cloud to an employee, colleague or client through BBM using the app's new Dropbox integration. If you're on the receiving end of a file, the app now lets you save it directly to your Dropbox account.
Business users can now create channels related to their brand or interests. Users can also subscribe to channels. When you post to your channel, it could spark discussion among subscribers and maybe even give your business a boost, BlackBerry says.