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Grow Your Business Social Media

'Buy Button' Could Make Twitter Your New Storefront

'Buy Button' Could Make Twitter Your New Storefront
Commerce posts would look like normal tweets, but could be expanded to reveal a buy button and more information about the product. / Credit: Shutterstock

Twitter might become a second storefront for your small business. Leaked images suggest a new way to sell your product on Twitter could be coming down the pipeline. Documents from Fancy.com show how future tweets could appear as miniature product pages, complete with a photo, product description and a buy button. If these reports are true, you could handle purchases and product tracking completely within Twitter's own mobile app for iOS, Android and Windows Phone, as well as through Twitter's website and desktop clients.

Tech news site Re/Code reports an unnamed source has confirmed that Twitter is working on a new commerce platform of some kind. Commerce tweets would reportedly show up in the Discover section, part of a user's Twitter feed that includes a mix of tweets from within the user's network. Commerce posts would look like normal tweets, but could be expanded to reveal a buy button and more information about the product.

Even if the so-called Twitter Commerce platform never surfaces, there are still plenty of ways for small businesses to take advantage of Twitter's social media platform.

  • Find new customers: Garner a following with tweets that engage and entice potential customers.
  • Promote your account: Twitter can suggest that users follow your account, and you only have to pay when you gain followers
  • Promote your tweets: Pay to have your messages appear in the timelines and search results for current and potential followers.
Brett Nuckles
Brett Nuckles

Brett Nuckles has been a working journalist since 2009. He got his start in local newspapers covering community news, local government, education and more before he joined the Business News Daily staff in 2013. He graduated from Ohio University, where he studied Journalism and English. Follow him on Twitter @BrettNuckles.

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