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Grow Your Business Sales & Marketing

Facebook Still Ripe for Small Business Marketers

Facebook Still Ripe for Small Business Marketers
Facebook offers a lot of tools for small business that you may not be using. / Credit: Facebook like image via Shutterstock

Facebook still holds big potential for small business marketers.

A study by the Pew Research Center's Internet Project shows that Facebook remains the most dominant social networking platform and is a place small businesses should still be devoting their online marketing efforts toward. Specifically, 71 percent percent of online adults are now Facebook users, a slight increase from the 67 percent who used Facebook as of late 2012.

Besides being the most commonly used social network, Facebook also has high levels of engagement among its users. More than 60 percent of Facebook users visit the site at least once a day, with 40 percent doing so multiple times throughout the day.

Despite Facebook's continued popularity, adults are branching out when it comes to their social media use, with more than 40 percent regularly using multiple social networking sites. The research discovered that other sites have developed their own unique demographic user profiles and should be drawing attention from businesses looking to attract new customers.

Pinterest holds particular appeal to females, with women being four times as likely as men to be users of the virtual pin board site. LinkedIn is especially popular among college graduates and Internet users in higher income households, while Twitter and Instagram have particular appeal to younger adults, urban dwellers and non-whites.

Among those who use only one major social networking platform, 84 percent of those surveyed say that Facebook is the site that they frequent. Additionally, 8 percent use only LinkedIn, 4 percent stick to Pinterest, and 2 percent each say Instagram or Twitter is their sole social networking site.

Even though Instagram and Twitter have a significantly smaller number of users than Facebook does, their users are nearly as active as those on Facebook. The study shows that 57 percent of Instagram users visit the site at least once a day, with 35 percent doing so multiple times per day. In addition, nearly half of Twitter users are daily visitors, while 29 percent frequent the site multiple times a day.

The study was based on surveys of more than 1,800 adults over age 18.

Originally published on BusinessNewsDaily.

Chad Brooks

Chad Brooks is a Chicago-based freelance writer who has nearly 15 years experience in the media business. A graduate of Indiana University, he spent nearly a decade as a staff reporter for the Daily Herald in suburban Chicago, covering a wide array of topics including, local and state government, crime, the legal system and education. Following his years at the newspaper Chad worked in public relations, helping promote small businesses throughout the U.S. Follow him on Twitter.

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