Behind every successful email marketing campaign is a list of contacts competitors would love to get their hands on. After all, email marketing creates brand awareness, builds new connections with potential customers, retains relationships with regulars and increases customer loyalty. In the end, email marketing is one of the most effective ways to drive revenue.
The challenge, however, is building a profitable list, particularly if a business is primarily collecting contacts via their website. Signup forms often require savvy design and coding skills or third-party apps that need time and patience to configure — resources that most small businesses lack. But if your website is powered by WordPress, you are in luck.
CakeMail,, Inc., an email marketing company, recently launched a new, simpler way to build a contact list using a WordPress Plugin, enabling businesses to easily capture visitors and streamline contact list creation. Using the plugin, users can quickly begin engaging with customers — no technical skills necessary. The plugin has all the professional email campaign tools businesses need, eliminating the need to beef up marketing resources or hire design and programming experts to implement an extensive email marketing system. [Email Marketing: A Small Business Guide]
"Speaking to people that matter is at the heart of an email marketing strategy," said Francois Lane, CEO of CakeMail. "It's important to take every opportunity to capture valuable information about those visiting your website and begin interacting with them for the long haul. By building an easier way to do this for WordPress websites, we believe the simplicity of our offering will attract more users to reap the benefits of email marketing."
Using CakeMail's WordPress email marketing plugin, businesses no longer have to spend time creating complex sign up forms. The plugin does almost all the work and gives users the design chops to make forms look organic. CakeMail aims to make signup forms functional, clean and elegant. Users can then use their list and CakeMail's email marketing tools to manage contacts and create personalized email campaigns.
In the future, CakeMail will also be available via mobile devices.
"Currently, there are more than 72 million WordPress sites, and many of them are not currently utilizing the contact management system functionality," Lane said. "We continue to focus on ways to help small businesses be successful. Our next steps will be in the area of mobility and content creation to promote inspiration and empower customers to use CakeMail whether in the office or on the go."
CakeMail starts at $8 per month. A CakeMail-sponsored version is also available for free and is limited to less than 2,000 contacts.
Originally published on BusinessNewsDaily.