With many employers looking to add new staff members in the new year, employees should have a wide selection of potential jobs from which to choose.
With so many organizations competing for the same employees, it is putting greater pressure on businesses to ensure they are an attractive option for job seekers.
To help businesses, Michelle Benjamin, human resources expert and CEO and founder of Benjamin Enterprises and TalentReady, offers several tips for attracting the best talent, including:
- Develop a great company culture: Work is called work for a reason. It is a job with expected hours and outcomes. That being said, work doesn't have to be something that employees dread. Companies that don't already have a thriving, positive company culture can develop one. Start small with perks like free snacks in the break room, or hosting social sessions in the office every Friday. Make the environment a place that people want to come to. Businesses can also brighten up the workplace with a fresh coat of paint or artwork. Remember the line from the movie "Field of Dreams" — "If you build it, they will come"? Businesses that build a great work environment will have people wanting to work for them.
- Have a great story: Every company has a story. From how they began, to what they believe in, to where they are today. Businesses should define that story and set themselves apart from the competition. We all know the story of how Bill Gates and Steve Jobs got their start. While many organizations don't have a story as unique as theirs, the story is still there. Develop it, write it and communicate it out. Employees want to be a part of something bigger than they are. Tell them how they can achieve their goals by working in the company.
- Get social: Today's job seekers are using social media and social media connections when looking for career opportunities. Companies should make sure they have a social media presence. The type of business will define the appropriate social media platform a company should use to spread their word. By creating a thriving online community of fans and followers, businesses can multiply their reach exponentially.
- Invest in managers: When an employee voluntarily leaves a position, it is most likely due to their manager and not the company as a whole. A company can hire the best talent, but if that talent is managed ineffectively, the company loses. Invest in developing and training managers to be effective. This should be an ongoing development program that is mandatory for all managers. In addition, any inept manager needs to be removed. Top talent is more likely to see a bad manager coming from a mile away. They won't stick around or be drawn to a company with poor management.
- Incentivize current employees: The current workforce is one of the best ways to attract other employees. They have firsthand knowledge of your company, benefits, perks and other advantages. They also know other top performers through their personal and social networks. Why not reward them for bringing in new employees? Create an incentive plan for recommending candidates for open positions. This program can be based upon the candidate interviewing, being hired or being in position for a certain number of months.
With competition for top performers only going to increase in the future, Benjamin believes these tips will help small businesses set themselves apart from the rest of the pack to attract, hire and retain top employees.
Originally published on BusinessNewsDaily.