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Start Your Business Success Stories

8 Spooky Small Businesses Cashing In on Halloween

8 Spooky Small Businesses Cashing In on Halloween
These eight startups have built their businesses around Halloween. / Credit: Graveyard image via Shutterstock

October 31 might only come once per year, but for many retailers, event planners, and costume designers Halloween is a full-time business. The holiday has grown into a multi-billion dollar annual industry, and while many companies are happy to simply seize on the marketing opportunity, these eight companies have built their entire business around the season of spirits.

"You have 60 minutes to escape the room. There is 1 hungry zombie chained to the wall. Every 5 minutes a buzzer sounds & the chain is released another foot from the wall!" That's the description of Room Escape Adventure's zombie-themed escape room. You'll have to gather the clues and solve the puzzle if you want to avoid being eaten by the undead.

Three Muses Clothing has been selling women's Halloween costumes and accessories online since 2005. Four years later, owner Candy Keane opened a retail boutique in Florida to sell her one-of-a-kind sexy (but not NC-17) outfits year-round. In addition to carrying popular costume brands like Leg Avenue, Three Muses also sells handmade items from local artists.

This online store features made-in-the-USA items and vintage collectibles from Halloween past. Vintage Halloween sells party supplies, ornaments, clothing and accessories, stationery and other products related to the holiday. While the Arizona-based retailer sells throughout the year, special sales and giveaways are reserved for October.

Larry Kirschner owned and operated several haunted houses in the 1980s and '90s before founding HauntWorld, the largest global database for Halloween resources and activities. Part discussion board and part directory, HauntWorld's website and magazine allows members of the haunted house industry to connect and share their insights, while haunt seekers can locate attractions like haunted houses and trails in their area.

For more than a decade, The Horror Dome has been providing animatronics, props, masks and costumes for homeowners and Halloween attractions. The online retailer's products have been featured on TLC, "Mythbusters," Jay Leno, and even in the Universal Studios Hollywood theme park.

Ever wonder how to get unnatural-looking eyes like you see on monsters, vampires and other Halloween characters? Try ordering special effects contact lenses from Haunted Eyes. Based in Wyoming, this e-commerce startup sells high-quality prescription and nonprescription lenses in colors, special patterns and even full-eye black (sclera) for that spooky, theatrical effect.

Halloween Adventure is a year-round retail store for costumes and accessories. A landmark for all costume and Halloween enthusiasts in New York City's East Village, the two-story shop spans an entire block (it cuts through from Broadway to 4th Avenue) and sells a wide range of outfits, from pop culture icons to unique, offbeat characters.

This haunted house empire has been running for more than 20 seasons. SpookyWorld, which also owns Nightmare New England, operates seven attractions in New Hampshire, each more frightening than the last. Every year, SpookyWorld strives to change and refresh its haunted houses to keep its visitors terrified.

Additional reporting by Adam C. Uzialko.

Nicole Fallon Taylor

Nicole received her Bachelor's degree in Media, Culture and Communication from New York University. She began freelancing for Business News Daily in 2010 and joined the team as a staff writer three years later. She currently serves as the managing editor. Reach her by email, or follow her on Twitter.