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Online Holiday Spending Tops $28 Billion After Record Week


Consumers just set a record for the most money ever spent online in one week, clicking on their computer mouses or tablet and smartphone screens until they doled out $5.5 billion during Dec. 13-19.

The record week pushes overall holiday e-commerce spending over $28 billion and represents a 14 percent increase compared with the corresponding week in 2009 when consumers spent $4.8 billion.

“Although there are still nearly two weeks remaining before the end of the year, holiday spending is inching very close to the total for the entire 2009 holiday season, a sign of just how much the online retail landscape has improved in the past year,” said Gian Fulgoni, chairman of digital analysis company comScore, which released the spending data.

The holiday shopping season began Nov. 1. Online spending from Nov. 1 to Dec. 19 last year reached $24.5 billion compared with the $28.36 billion this year.

Above, a comScore graph breaks down spending per week by millions of dollars. For example, the orange bar in the Week 7 column represents last week, and the top of the bar is at $5,500 on the graph, which means you multiply that amount by 1 million to get the $5.5 billion total.

Reach BusinessNewsDaily staff writer Brian Anthony Hernandez at Bhernandez@TechMediaNetwork.com. Follow him on Twitter (@BAHjournalist) and become his friend on Facebook (BAH Journalist) to interact or stay updated on news about small businesses.