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Mobile Morning: The Apps Users Go For First

Mobile Morning: The Apps Users Go For First
Which mobile apps do you use each morning? / Credit: Man using apps image via Shutterstock

Employees who wake up each morning and immediately grab their smartphones to check for new emails or see the weather forecast are far from alone, new research shows.

A study by cloud testing service Soasta revealed that nearly 70 percent of U.S. smartphone owners grab their device first thing in the morning and check to see how many new emails arrived while they were sleeping.

Checking the weather forecast and seeing if any new Facebook or Twitter messages arrived are also popular activities among smartphone owners every morning. The research shows that 45 percent of those surveyed check a weather app when they awake each day, and 40 percent review their social media accounts via their phone.

[The Best Apps...For Everything]

Other types of mobile apps most commonly checked first thing in the morning include the following:

  • News – 35 percent
  • Financial news – 12 percent
  • Traffic – 11 percent
  • Shopping – 11 percent
  • Horoscope – 6 percent
  • Public transit – 5 percent
  • Dating – 3 percent

"It's clear from our survey that checking mobile apps is becoming part of our daily lives," said Tom Lounibos, CEO of Soasta. "From managing their investment portfolios to checking the daily commute, smartphone owners are using apps to gather information and plan their activities wherever they go."

Overall, smartphone owners in New York lead the way when it comes to checking apps in the morning, with 92 percent using their smartphone to load a mobile app when they wake. New Yorkers are followed closely by other East Coasters in Philadelphia (89 percent) and Boston (88 percent). The study found that at least 80 percent of smartphone owners in Atlanta, Chicago, Dallas, Houston, San Francisco and Washington, D.C., also check apps right when they wake. Trailing all other major markets was Los Angeles, with just 75 percent of smartphone owners loading an app when they awake each day.

The research was based on surveys of more than 1,100 smartphone owners in Atlanta, Boston, Chicago, Dallas, Houston, Los Angeles, New York, Philadelphia, San Francisco and Washington, D.C.

Chad Brooks

Chad Brooks is a Chicago-based freelance writer who has nearly 15 years experience in the media business. A graduate of Indiana University, he spent nearly a decade as a staff reporter for the Daily Herald in suburban Chicago, covering a wide array of topics including, local and state government, crime, the legal system and education. Following his years at the newspaper Chad worked in public relations, helping promote small businesses throughout the U.S. Follow him on Twitter.