The U.S. Small Business Administration unveiled its redesigned website today (Dec. 21), which coincides with the launch of SBA Direct, an online tool with personalization features designed to help entrepreneurs start and grow a business.
The website’s makeover is part of SBA’s effort to improve its online presence and functionality. Last week, the agency announced a social-media expansion , touting the creation of Twitter accounts and Facebook pages devoted to its regional offices.
The back-to-back developments come on the heels of a recent report that ranked the agency at No. 31 out of 100 public-sector institutions on how well they use the web, social media and mobile platforms to digitally market themselves and their content. The SBA earned the highest spot among organizations that influence entrepreneurs.
“With the launch of the new SBA.gov, we have reached a significant milestone in how the agency has evolved in using interactive web tools, social media and blogs to engage with and better meet the needs of small business owners,” said Karen Mills, SBA’s administrator.
“We wanted to make it easier for small business owners to navigate,” Mills said. “Business owners can access the answers they need, specific to their business profile, in an instant – it truly presents the face of the future of SBA.”
The SBA Direct feature allows visitors to personalize their browsing experience according to their business type, geography and needs. SBA Direct then delivers targeted information such as the steps involved in getting started, business growth strategies and how to stay compliant with current laws and regulations. SBA Direct also provides information on the SBA programs pertaining to financial assistance, exporting and government contracting opportunities, counseling and training.
“Transforming the SBA into a proactive, responsive and ‘customer-centric’ organization that better serves the needs of the nation’s more than 29 million small businesses is an exciting, yet enormous effort,” Mills said.
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