The personal computer is so last year. New research has found that the average Internet user is more likely to go online using their smartphone or tablet than a personal computer.
The research, revealed in a new eMarketer report, found that overall, 39 percent of the people surveyed said they were likely to access the Internet on a smartphone, and 12 percent said they were likely to use a tablet. Just 49 percent of the people surveyed said they are most likely to use a PC to go online, the study found.
Women and younger users were the groups most likely to use mobile devices to access the Internet. Overall, 59 percent of Internet users ages 18 to 24 used smartphones and tablets to access the Internet, and 61 percent of women ages 25 to 49 said they used those devices to go online.
Men, on the other hand, were still more likely to use PCs to access the Internet. Fifty-five percent of men ages 25 to 49 say they prefer to access the Internet through PCs. Additionally, 59 percent of Internet users age 50 and older said they prefer to use PCs to access the Internet.
"Plenty of online content areas were still firmly rooted in PC use, with the desktop accounting for more than 60 percent of time spent accessing auto, business, TV, news and sports content," the eMarketer report said. "Game playing and radio were predominantly mobile activities, while two-thirds of social activity went to the smartphone and tablet. And visual-focused content — including food, entertainment, lifestyle and retail — were beginning to tip toward mobile."
The research can also help to explain the divide between how men and women use their mobile devices. Women were more likely to use mobile devices in everyday tasks, while men were more likely to use their deices for leisure activities, like checking sports scores — which could help to explain the popularity of those devices among women.
"The study also measured the amount of time women spent on select content activities, and found that the tablet was in especially heavy rotation for lifestyle, retail and parenting content," the eMarketer report said. "The data suggests that the tablet is playing a big role in women's uptake of the mobile Web and that this demographic is responding to the interactivity of the devices in significant numbers."
Originally published on BusinessNewsDaily.