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Startup Reinvents the Comb

Startup Reinvents the Comb

Fun and quirky business news from around the world

A new product is giving men the chance to have perfect-looking hair every day.

Searching for a way to simplify styling his hair in the morning, Travis Shevlin created The Perfect Part, a dual spring-loaded comb that helps men achieve a perfectly even, sharp side part in just seconds. The comb works by placing it on the top of the head where the part is desired. Once the comb is in place, the user can squeeze the finger grips on the tabs and push down lightly. The fine teeth of the comb automatically part the hair perfectly, he says.

"The target audience is modern, urban gentleman — professional, young males who care about how they look and prefer to wear their hair parted to the side as their daily look," said Shevlin, founder and CEO of New York-based The Modern Gentleman.

To help release the comb to the wider U.S. market, Shevlin turned to crowdfunding. He recently launched the project on Indiegogo, with a goal of raising $20,000 to fund and distribute The Perfect Part combs.

Shevlin said he chose crowdfunding simply because he ran out of funds to keep the project moving as quickly as he wanted to.

"I decided not to go to venture capitalists and give up a large portion of equity in the company," Shevlin told BusinessNewsDaily. "Crowdfunding allows me to maintain complete ownership."

After just one week, The Perfect Part raised nearly $8,000, close to 40 percent of its goal. The project is scheduled to run through Oct. 9.

"I know I have a solid idea and am excited that others are interested in the product as well," Shevlin said.

In exchange for contributing, donators can reap a number of perks, including getting the comb itself, dress socks or a social media shout-out from The Perfect Part. An invitation to the comb's official launch party, a day in New York City with Shevlin and an appearance in a 15-second promotional video are available for larger donations that range from $125 to $550.

To learn more about the comb or to make a donation, visit The Perfect Part's Indiegogo page.

Originally published on BusinessNewsDaily.

Chad Brooks

Chad Brooks is a Chicago-based freelance writer who has nearly 15 years experience in the media business. A graduate of Indiana University, he spent nearly a decade as a staff reporter for the Daily Herald in suburban Chicago, covering a wide array of topics including, local and state government, crime, the legal system and education. Following his years at the newspaper Chad worked in public relations, helping promote small businesses throughout the U.S. Follow him on Twitter.