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Mobile Will Play Big Role in Holiday Shopping

Mobile Will Play Big Role in Holiday Shopping . / Credit: Mobile Device Image via Shutterstock

Holiday shoppers are expected to use a steady dose of mobile devices in their shopping plans

New research projects retail e-commerce sales to rise more than 15 percent this holiday season.

That will bring total e-commerce retail sales to nearly $62 billion during the months of the all-important holiday season — November and December — a new eMarketer report says. Projected sales will be up from nearly $54 billion last year.

Overall, e-commerce sales made from mobile devices are expected to be $42 billion for the year, making up an increasingly larger part of e-commerce sales.

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"Mobile devices contribute to overall commerce sales growth in two ways, both as a driver of total sales, as more consumers make purchases on their smartphones and tablets, and, increasingly, as a shopping research tool, driving consumers into stores or back to desktops where they complete transactions," the eMarketer report said.

Tablets have played a large role in driving mobile sales. Tablets are expected to account for 63 percent of mobile commerce, or m-commerce, sales in the United States this year. Smartphones, on the other hand, make up 35 percent of m-commerce sales this year. In the coming years, though, the percentage of m-commerce purchases made on smartphones are expected to decline.  Despite that decline, actual sales are expected to increase, reaching close to $31 billion in 2017.

Originally published on BusinessNewsDaily.

Dave Mielach
Dave Mielach

Dave started writing for BusinessNewsDaily as a freelance writer in May 2011 and was hired as a staff writer in October 2011. He graduated from Marist College with a B.A. in Communication and a business minor. Prior to writing for BusinessNewsDaily, he interned at The Poughkeepsie Journal and two Marist College publications. To find out what his latest project is, you can follow Dave on .