Holiday shoppers are expected to use a steady dose of mobile devices in their shopping plans
New research projects retail e-commerce sales to rise more than 15 percent this holiday season.
That will bring total e-commerce retail sales to nearly $62 billion during the months of the all-important holiday season — November and December — a new eMarketer report says. Projected sales will be up from nearly $54 billion last year.
Overall, e-commerce sales made from mobile devices are expected to be $42 billion for the year, making up an increasingly larger part of e-commerce sales.
"Mobile devices contribute to overall commerce sales growth in two ways, both as a driver of total sales, as more consumers make purchases on their smartphones and tablets, and, increasingly, as a shopping research tool, driving consumers into stores or back to desktops where they complete transactions," the eMarketer report said.
Tablets have played a large role in driving mobile sales. Tablets are expected to account for 63 percent of mobile commerce, or m-commerce, sales in the United States this year. Smartphones, on the other hand, make up 35 percent of m-commerce sales this year. In the coming years, though, the percentage of m-commerce purchases made on smartphones are expected to decline. Despite that decline, actual sales are expected to increase, reaching close to $31 billion in 2017.
Originally published on BusinessNewsDaily.