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Some of the top liquor brands are getting a free marketing boost thanks to the music industry, a new study finds.
Research from the Boston University School of Public Health and the Center on Alcohol Marketing and Youth (CAMY) at the Johns Hopkins Bloomberg School of Public Health revealed that that four alcohol brands specifically — Patron tequila, Hennessy cognac, Grey Goose vodka and Jack Daniel's whiskey — account for more than half of alcohol brand mentions in songs that mention alcohol. Researchers examined music from Billboard's most popular song lists in 2009, 2010 and 2011.
The study discovered that of the 720 songs examined, 167 mentioned alcohol and 46 mentioned specific alcohol brands, of which the leading four brands accounted for more than half.
"A small number of alcohol brands and beverages appear to make frequent appearances in popular music," said Michael Siegel, a professor at the Boston University School of Public Health.
The researchers found that alcohol mentions were most common in urban songs, like rap, hip-hop and R&B, followed by country and pop.
The study was recently published online by the Substance Use & Misuse journal.
Originally on BusinessNewsDaily.