|Credit: Mobile shopping image via Shutterstock|
Establishing a mobile presence is essential to getting ahead in today's increasingly mobile consumer landscape. Short of creating your own mobile app, most small businesses lack the resources to gain a foothold on marketing to customers via devices they use the most.
MobileBits, provider of the SAMY direct mobile marketing network, launched the GETSTARTED program to help local businesses kick-start their own mobile marketing strategy for free. GETSTARTED is a self-serve online initiative that lets businesses connect with local customers by creating their own mobile storefront.
"We believe every local business should be able to capitalize on the mobile marketing opportunity and to connect with any customer who is open to receiving discounts or promotional offers on their smartphone," Walter Kostiuk, president and CEO MobileBits, said in a statement.
According to Kostiuk, one of the challenges businesses are facing today is capitalizing on mobile marketing. To help them overcome this challenge, GETSTARTED provides online tools that make mobile marketing accessible to any merchant by enabling them to harness the power of mobile stores without the expense of creating a mobile app.
"We are offering every merchant a simple, three-step process to create their very own mobile app storefront instantly and connect with local customers for free," he said.
To create a mobile storefront, merchants first upload their information, including their logo, store location and contact information. The next step is to create an offer, coupon or promotion. Then, merchants can integrate their social media accounts by connecting Facebook, Twitter, YouTube or Yelp accounts and the storefront is ready for deployment.
The mobile storefront is powered and branded by SAMY, a mobile marketing and engagement network that allows merchants and shopping centers to extend their brand to smartphones. Available on iOS, Android, BlackBerry 10 and Amazon Kindle, SAMY also provides integration of important retail touch points, such as point of sale (POS) systems, gift cards, social media and other features into a single mobile platform.