How effective are your Google+ posts? For most companies, it's relatively easy to measure social marketing efforts on established platforms like Facebook and Twitter. Although Google+ hasn't quite taken off, leveraging the platform to optimize social media campaigns doesn't have to be a marketing black hole.
SumAll, a data-analytics provider, announced the integration of Google+ pages into its data-visualization tool to help businesses find out how their Google+ campaigns are performing. Combined with Twitter, Facebook, YouTube and other social media channels and Web services already in SumAll's arsenal, the Google+ addition now provides businesses with comprehensive social media analytics.
"We are very excited to add Google+ to SumAll's platform. It is the latest of 32 integrations that further broaden our reach to all of the major online marketing data sources," Dane Atkinson, CEO of SumAll, said in a statement. "Google+ is an essential social platform for any business and a key integration into our platform. By integrating the Google+ data with SumAll, companies can view the data into the context of their whole business."
Using SumAll's Google+ analytics feature, SumAll says marketers will get an in-depth look at Google+'s real-time impact on their businesses. For instance, how are followers responding to Google+ activities? Are site visits, sales or revenues really affected by posts and shared content? And how are Google+ marketing efforts doing in a side-by-side comparison with other social media campaigns?
In addition to monitoring their own Google+ pages, businesses can also use the service to track competitors' Google+ activities and influence. Using SumAll's dashboard, users can add an unlimited number of Google+ accounts, thus making it possible to chart and benchmark competitors. This feature also provides an alert system that enables businesses to see when follower engagement changes for their competitors, thus presenting an opportunity to brainstorm new initiatives to counter the response.
SumAll is currently free to use. Pricing information will be available in the coming months; according to the company, a free basic version will remain an option. The service is available in 30 countries and provides real-time social media data and business intelligence for marketers. The service is used by more than 41,000 companies, including Starbucks, Electronic Arts, Pandora, National Geographic, Siemens and TED.