Choosing a payment processor for your online store, website or blog is one of the most important choices you will make as a business owner. While there are several suitable payment processors to choose from, one major drawback is that they typically require customers to leave your website to make a payment — an extra step that can detract from your brand and may hinder the sale.
Online payment processor startup Selz.com launched a new in-page buy button for bloggers and website owners who want customers to purchase products directly from their websites rather than on another platform.
Touted as a PayPal alternative, Selz.com's in-page button streamlines e-commerce transactions by enabling customers to make purchases straight from your product pages without being redirected to the payment processor's website.
For instance, when using PayPal to purchase clothing from an independent fashion designer, buyers are taken to PayPal's website to make a payment. With Selz.com's in-page button, the transaction is completed without leaving the designer's website, making the process simpler and the sale more likely to close.
"Our in-page buy button doesn't send visitors away from your site when they purchase, which means a better buyer experience, lower abandonment rates and simpler sales," said Martin Rushe, founder of Selz.com, in a news release.
To use Selz.com's in-page button, website owners choose from a "buy now" button or widget showing the product details and price. The button or widget can be added to their blog, website or online store by cutting and pasting a snippet of code, thus there is no programming required. It can also be added to their Facebook page so customers can shop directly within Facebook, or sellers can use the platform's built-in sharing tools to post products on their Facebook profile, Twitter account and Pinterest boards.
Selz.com provides an out-of-the-box e-commerce framework that handles everything from secure payments to delivery. The service does not require a contract or a merchant account. While there are no monthly fees, Selz.com charges sellers a flat fee of 5 percent plus 25 cents per transaction. The service is available to buyers and sellers worldwide and supports physical items, such as clothing, artwork, furniture, electronics and merchandise, as well as digital products, including e-books, MP3s, software, and photos. The option to purchase services such as consulting via Selz will be available soon.