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Ad Platform Reinvents Search and Social Media Campaigns

Ad Platform Reinvents Search and Social Media Campaigns Credit: Online marketing image via Shutterstock

Launching an ad campaign? There's a new way for small businesses to advertise on top search engines and leading social networks.

Pricing Engine, an online advertising optimization company, announced today the release of a new version of its platform that enables small businesses to easily and quickly launch advertising campaigns across multiple search engines and social networks.

Using this platform, small businesses can create a single ad campaign and launch them across Google, Bing, Yahoo, Facebook, Twitter, LinkedIn, Reddit and Foursquare.

Although search engines and social networks have their own self-service advertising platforms, Pricing Engine eliminates the hassle and inefficiency of having to go into each one to launch a campaign. Instead of spending a day or two setting up their ads on each ad channel, small businesses can now simultaneously deploy their campaigns across multiple channels in less time and with much less effort.

[The Best Social Media Marketing Services]

“Millions of small business owners are the backbone of our economy, and they deserve to have the best tools available to take advantage of growth opportunities through digital media channels just like major corporations,” said Jeremy Kagan, chief executive officer at Pricing Engine, in a press release. “That’s why we’re excited about the expansion of our platform to include support for advertising across these popular social media sites."

In addition to Pricing Engine's convenience of "create once, advertise everywhere," this new advertising platform also offers small businesses the benefit of a centralized location for the administrative and analytics functions of launching ad campaigns. Instead of logging in to and learning each search engine or social network's ad management portals, users can now access billing, reports, optimization and other management tools in one place.

Pricing Engine offers several plans to fit small business search and social media advertising budgets. A basic account is free for a single user and comes with standard reports. Premium, Manager, Professional and Enterprise accounts are available for multiple users, advanced reports, full media partner access and other premium features.

Follow Sara Angeles on Twitter @sara_angeles or Google+. Follow us on Twitter @BNDarticles, Facebook or Google+. Originally published on BusinessNewsDaily.

Sara Angeles

Sara is a tech writer with a background in business and marketing. After graduating from UC Irvine, she worked as a copywriter and blogger for nonprofit organizations, tech labs and lifestyle companies. She started freelancing in 2009 and joined Business News Daily in 2013. Follow Sara Angeles on Twitter @sara_angeles.