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Video Underused at Work, Young Leaders Say

Video Underused at Work, Young Leaders Say Credit: Video conference image via Shutterstock

Employees who are camera shy may have trouble fitting in, once the next generation of business leaders is in charge.

A new study by IT giant Cisco revealed that when in command, young executives intend to depend heavily on business-class video to connect with their teams, colleagues, suppliers, customers and prospects, as well as to help their companies deliver new products and services.

The research revealed that three out of five executives age 35 and younger will rely more heavily on business-class video during the next five to 10 years, while 87 percent would rather work for a video-enabled organization than for a company that hasn't invested in business-class video.

[Skip Skype: Why Video Job Interviews Are Bad for Everyone]

In total, nearly 90 percent of those surveyed believe video has a significant and positive impact on an organization. Respondents cited benefits ranging from enhancing the experience of telecommuters, saving money on travel costs and attracting top talent.

Rowan Trollope, senior vice president and general manager for the Collaboration Technology Group at Cisco, said tomorrow's leaders are increasingly tech dependent, and video is no exception to the rule. 

"The next generation of leaders is realizing that using video makes them more productive, helps companies reduce costs and even plays a role in attracting the best talent available," Trollope said. "They understand why video can be better than being there."

The study discovered that those who aspire to manage the largest teams intend to use video technology the most. Seventy percent of those surveyed who hope to lead teams of more than 50 employees said they will rely more heavily on video as their careers progress.

The ability to read visual clues, "be there" without traveling and share content in real time are the top three benefits of using video, young executives said.

It's not just video conferencing that young executives are looking for in video technology. More than half of those surveyed are interested in ways to customize their experience, such as the ability to quickly edit and cut a video recording from a meeting and share it via social media. This allows employees who join the meeting late to catch up on the content from earlier in the meeting.

In addition, more than 20 percent of those surveyed want features that will take the conversation to the next level, includingreal-time language translations and pop-up bubbles that would provide participants' background information from sources like LinkedIn and Salesforce.com.

The study was based on surveys of 1,300 young executives age 35 and younger from Denmark, Finland, France, Germany, Norway, Spain, Sweden, the United Kingdom and the United States, among other countries.

Follow Chad Brooks on Twitter @cbrooks76 or BusinessNewsDaily @BNDarticles. We're also on Facebook & Google+. This story originally published on BusinessNewsDaily.

Chad Brooks

Chad Brooks is a Chicago-based freelance writer who has nearly 15 years experience in the media business. A graduate of Indiana University, he spent nearly a decade as a staff reporter for the Daily Herald in suburban Chicago, covering a wide array of topics including, local and state government, crime, the legal system and education. Following his years at the newspaper Chad worked in public relations, helping promote small businesses throughout the U.S. Follow him on Twitter.

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