Microsoft and the U.S. Small Business Administration recently released “Business Technology Simplified,” a free guidebook describing how technology can improve a small business owner’s chances for success.
The guide – available in print, on Microsoft’s website or as an online training course – incorporates advice on simplifying work tasks, applying do-it-yourself marketing, understanding cloud computing, improving time management and finding and cultivating customers, among other topics.
“Small businesses, which employ nearly 50 percent of the U.S. work force, rely on trustworthy technology that is easily adaptable and scalable to support growth and give them freedom to focus on the innovation and passion that drives their businesses,” said Cindy Bates, Microsoft’s vice president of U.S. Small and Medium Business. “We are thrilled to (provide) this free resource that will arm this community with the technology know-how to safely and smartly grow their businesses in many strategic ways.”
In the guidebook’s foreword, Earvin “Magic” Johnson writes about his journey in developing a multimillion dollar company and the value of technology to remain competitive.
People can find the printed version at their local SBA district offices, access electronic version on Microsoft’s website or experience the information through an online training course, which features an audio lesson indexed by modules that includes information on how to use technology to save time, manage a business, handle mobile solutions and expand a customer base.
The SBA is hopeful the guide will stimulate job creation and clear up confusion about the connection between entrepreneurship and technology.
“Our goal as an agency is to get information, tools and services into the hands of small business owners more quickly so they can spend more time doing what they do best – creating the jobs that will drive our economic recovery,” said SBA Administrator Karen Mills.
“This new guidebook is one more tool available to support small business growth through access to information and resources.”
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