Businesses looking to demystify and leverage the power of Pinterest as part of their marketing strategy don't have to go at it alone.
PinLeague, a Pinterest marketing platform, offers businesses a way to take advantage of the content-sharing site and get the most out of their Pinterest marketing efforts.
While Pinterest has been recognized as a social media channel that drives traffic for brands, it's a marketing platform that many businesses are still trying to grasp. By providing analytics and delivering insights, PinLeague enables businesses to measure their Pinterest performance and see their ROI over time.
"PinLeague helps companies make sense of what's happening on Pinterest by showing where and how their products are being shared," said Daniel Maloney, chief executive officer and co-founder of PinLeague. This includes showing companies who their biggest fans are, influential users they should build relationships with, how their competitors are finding success and more.
Other features include linking Pinterest to website traffic to track revenue from pin to purchase and Google Analytics integration to track the most profitable activities.
"PinLeague helps put that information to work through innovative campaign products that optimize performance using data about how pinners are interacting with your brand and content," Maloney said.
Companies can then use this information to refine their Pinterest strategy to reach more fans, drive followers and repins, and increase traffic. By getting a handle on social data, companies will know how to "pin smart," see results and use Pinterest to grow their businesses.
PinLeague is currently used by nearly 1,500 brands and 200 agencies worldwide, including Target, Nike, Disney and the Humane Society.