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Start Your Business Success Stories

The Entrepreneurist: Michael Raymond Pereira

The Entrepreneurist: Michael Raymond Pereira Michael Raymond Pereira / Credit: Michael Raymond Designs

Michael Raymond Pereira launched his first jewelry line in 2011. Since then, Michael Raymond Designshas become a favorite of celebrities and has been featured in a number of magazines.  

Jewelry designer Michael Raymond Pereira may have had a quick detour on his entrepreneurial journey as a sound engineer, but designing jewelry was always close to his heart. Pereira grew up watching his father design and create jewelry, but finally turned to jewelry design full-time in 2011. In that time, Pereira has designed a number of quirky items, including Troll doll wrist cuffs, Chewbacca rings and Porsche rings. BusinessNewsDaily spoke with Pereira about passion in business, what he has learned from the mistakes he made along the way and what others can learn from his journey.  

BusinessNewsDaily: What did you want to be when you grew up?

Michael Raymond PereiraA rock star … well, when I was 6, I wanted to be a truck driver. I thought big rigs were super cool. You could stand on the side of the road and make this arm motion and the truck would honk its horn.  Once I started noticing girls, I started playing in bands, and by 10, a rock star had become my dream.

[How to Start a Business: Step-by-Step]

BND: What did your parents do for a living?

M.R.P.: My father was a jeweler.  My mother owned and ran a health care clinic, and my stepfather owned and ran an underwater research equipment manufacturing company.

BND: Can you talk a little about your businesses and how you got your start?

M.R.P.: I'm a recovering recording engineer. Having just sold my recording studio, I moved to New York City with my then-fiancee, who had landed a part as a season regular on a TV show being filmed in the Big Apple. I figured this would be a perfect time to set up my father’s jewelry studio, which had been in storage. He passed away in 2005. The entire time I was working in the music industry, I'd have ideas for jewelry pieces, and I would sketch them. I'd work on them whenever I visited my father.  Eight years after his death, I had collected quite a few ideas, as well as the concept for my two main lines — the Animus and Tongue & Cheek Collections.

BND: What's the best part of owning your own business?

M.R.P.: Not working for the man!

BND: What's the biggest mistake you've made as an entrepreneur?

M.R.P.: All the mistakes I've made thus far are financial at this point. Money comes and goes. I don't think any of that is overly negative, per se; they are all learning experiences.

BND: What was your main motivation in starting a business?

M.R.P.: It was a logical step. I've been designing and fabricating jewelry my whole life.  I wanted to do more of it, and starting my own collections seemed like a no-brainer.

BND: What previous experiences helped you in that journey?

M.R.P.: Running and owning my recording studio. Whether you’re making music or jewelry, it is still a business. There are always a lot of noncreative things that you are not going to enjoy or want to do. It's just par for the course. As an artist, learning to accept and adopt that mind frame continues to be an ever-challenging, ongoing process.

BND: What is the best bit of advice you have for other entrepreneurs?

M.R.P.: If you want it, go get it. Your success is directly proportional to the amount of times you can hear the word "no" and continue to say the word "yes."

Follow David Mielach on Twitter @D_M89. Follow us @bndarticlesFacebook or Google+. Originally published on BusinessNewsDaily.