A new online site is making it easier for investors to find businesses worth committing their money to.
Launching today, Seederella.com is first industry-wide crowdfunding search engine that compiles projects from hundreds of different crowdfunding sites into one location. It lets users search and browse crowdfunding projects from a variety of platforms, such as Kickstarter, Kiva, RocketHub and Crowdcube, all in one place.
"There are thousands of projects out there and hundreds of crowdfunding platforms in four main categories: equity, rewards, loans and donations," Seederella CEO Ran Weiss told BusinessNewsDaily. "Seederella aims to aggregate all of that data in one place where users can search, browse and filter it."
Some of the projects currently found on Seederella include the chance to invest in a new web platform that enables users to find and contact local service providers who are recommended by their friends or a company that develops, markets and sells technology that helps companies to plan, manage and schedule their mobile work forces.
Weiss said the site is targeting three main audiences: entrepreneurs who want to promote their projects or do research on other projects, other crowdfunding platforms that want to be included in the search engine and investors who are searching for their next investment project.
With more than 500 crowdfunding sites on the Web today, Weiss said industry has become fragmented.
"My hope is that Seederella will become synonymous for crowdfunding search, like Google is for the Web," Weiss said.
The idea for Seederella was spawned following the passage of JOBS Act last year, which made it possible for small businesses to raise money and gain investors through crowdfunding. Weiss said he knew the crowdfunding market would only expand now that the millions of small businesses in need of financing could turn to it for help.
"I decided to jump right in, but didn’t want to start just another funding platform," Weiss said. "I had to do something new and that's how the search engine idea came to life."
Seederella.com, which is free for project owners and contributors, is ad-driven and built on the Amazon Cloud.
In the future, Weiss said the company has plans for free workshops for project owners and an application programming interface that will enable crowdfunding sites and project owners to add projects directly to the Seederella search engine.