The cost of going mobile can be quite pricey for businesses, new research shows.
A study by backend-as-a-service (BaaS) platform provider AnyPresence revealed the majority of companies, 54 percent, are spending between $25,000 and $100,000 on each mobile apps they develop, whether it be for customer or employee use. Additionally, another quarter are investing more than $100,000 into each app.
"The high cost of development among respondents reflects the inherent complexity of enterprise apps," said Richard Mendis, AnyPresence chief marketing officer and co-founder. "Whether the app is targeted at employees, partner, or customers, enterprise mobile applications can have sophisticated integration, security and performance needs that often make them more complex to develop, test and maintain than the typical consumer app."
Overall, nearly three-quarters of those surveyed expect their companies to add at least three new mobile applications in 2013, while 38 percent are planning to deploy six or more this year.
The study found businesses are developing a mix of customer-facing, employee-facing and partner apps. The two most popular areas they're being created for are for customer service and support, as well as sales and marketing.
While developing the apps — which takes an average of three months for most companies — is one step, keeping them maintained is another chore in itself. The research discovered that more than 80 percent of those surveyed are updating or enhancing their apps at least every six months, a third of which of are releasing updates as frequently as once a month.
Another difficulty in developing mobile apps is determining which devices to build them for. The study found that while Android and iOS are the most popular platforms, development will shift somewhat over the next year as Microsoft's mobile platform gains an increased market share.
The study was based on surveys of more than 100 IT professionals involved in mobility and mobility-related projects.