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New Business App Store Makes Debut

applications . / Credit: Mobile Applications Image via Shutterstock

A new app store is in town, and it's here to give mobile-business-app users an app marketplace to call their own.

Called GetApp Mobile Marketplace, the store features more than 1,200 manually reviewed apps solely for businesses. With this service, GetApp aims to help companies and professionals discover the best mobile apps to run their businesses and get the job done.

According to a report by research firm Strategy Analytics, 200 million mobile workers will use at least one business-focused app this year. By 2017, mobile-business-app spending is expected to reach $53 billion.

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Christophe Primault, CEO of GetApp, stressed the importance of mobile-business-app users being able to find the necessary apps to do their jobs.

"As the number of businesspeople working outside the office is increasing more than ever, having the right apps on their mobile devices is tantamount to their ability to perform their job functionalities," Primault said.

This is especially true with the rise of bring-your-own-device (BYOD) mobility — an IT shift that not only recognizes workers' preference for using their own devices, but is also symbolic of their reliance on business apps in conjunction with self-owned mobile phones and tablets.

But with mainstream app stores overflowing with niche consumer apps competing neck and neck for downloads, business-app discovery and distribution have become a challenge. Businesspeople often have a hard time finding the apps they need, while mobile-business-app developers struggle to reach their target markets and hit top-ranking business charts in such platforms as the Apple App Store and the Google Play store.

By making it the first dedicated business-mobile-app store, the developers of GetApp want to help solve these problems by giving developers a new channel in which to distribute their apps and by providing professionals a one-stop shop for all their mobile-business-app needs.

To further facilitate app discovery, the GetApp Mobile Marketplace allows users to filter searches by Android or iOS operating systems, type of device, price points, reviews, features and more. In addition to suggesting alternative or similar apps based on searches, GetApp enables users to compare up to three apps side by side in order to find the best one to fit their needs.

Sara Angeles

Sara is a tech writer with a background in business and marketing. After graduating from UC Irvine, she worked as a copywriter and blogger for nonprofit organizations, tech labs and lifestyle companies. She started freelancing in 2009 and joined Business News Daily in 2013. Follow Sara Angeles on Twitter @sara_angeles.