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Electronics Lead Shopping List for Consumers

Consumer electronics were among the most popular items purchased this weekend, which probably comes as no surprise to those brave shoppers who lined up outside the big box stores this weekend.

According to the Consumer Electronics Association (CEA), more consumers bought electronics this Thanksgiving weekend than did last year. The most popular consumer electronics purchased were:

  • Portable mp3 players
  • Video game consoles and accessories
  • Computers, including notebooks and tablets

According to the CEA’s holiday forecast showed that notebook/laptop computers, iPads and eReaders will be among the most wanted electronics gifts this year while video game systems, mp3 players and notebook computers will be the electronics consumers are most likely to give this holiday season.

Nearly half of those surveyed by the CEA planned to shop this weekend with roughly 27 percent of U.S. adults having already shopped as of Friday. Mass merchants were the most popular shopping destination for not only electronics, but all gifts. More than three out of four (78 percent) of those surveyed shopped at a mass merchant, with those stores also being the most popular for electronics purchases. Online retailers were also a winner this weekend with 53 percent of consumers who purchased consumer electronics online on Thursday, saying they found the same or better deals as at retail stores.

“Whether online or in-person, electronics proved especially popular this weekend , consistent with CEA’s earlier Black Friday predictions,” said Shawn DuBravac, CEA’s chief economist and director of research. “Electronics remain the must-have gift this holiday as consumers continue to seek portable and content-driven devices.”