Business Idea: Career Coach Credit: Career Change Image via Shutterstock

Resume. This unassuming little word strikes fear into the hearts of many aspiring job applicants. What should always be included on a resume? What should definitely be left unsaid?

The rules governing resumes, interview etiquette and other professional hurdles are constantly changing. And some people are just better, or at least more experienced, at playing the corporate game than others.

So if you’re one of those people who can write a resume in your sleep or make a great impression at an interview just by being yourself, then do the world a favor: start a business.

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It goes without saying that in today’s economy, lots of folks could use help finding a job. And while not everyone can afford that help, some job applicants are willing to pay top dollar to get a leg up on the competition.

Your new business could offer resume and cover letter writing services as well as interview coaching for job applicants. And there’s no reason for your job as a career coach to end when your clients get hired.

Helping people transition into a new career or coaching employees on how to ask for a promotion could also be part of your suite of services. You might even combine career coaching with other areas of expertise- a strategy that works for the firm A Path That Fits, a San Francisco-based business that combines life coaching and career coaching.

You can also get creative in the ways you provide your services to clients. You might decide, for instance, that one-on-one meetings, either in person or online, are the best way to provide your clients with the help they need. Or you might choose to host career coaching workshops and seminars for professionals, students, or even company employees.

Whatever you do, make sure you have a web-based marketing strategy in place to get yourself noticed. Take a page from Jane Cranston, founder of Executive Coach NY, and try offering webcasts and other free online resources to get clients excited about your services.

Check out some of the career coaches who have made a name for themselves in your region. Which of their services are most popular? What don’t they offer that you might be able to provide for clients? Once you find your niche, you’ll be on your way to helping yourself and others find success at work.