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Archive

Mogreet Express Helps Small Businesses Create Text Marketing Campaigns

Mogreet Express Helps Small Businesses Create Text Marketing Campaigns . / Credit: Smartphone texting image via Shutterstock

Mogreet Express assists small businesses looking to drive sales during a time when most consumers have short attention spans, are less brand loyal than ever before, and are resistant to advertising by delivering engaging, fully branded messaging to the one device constantly in their hand, their mobile phone. Business owners using Mogreet Express will not only benefit from its ease-of-use, but also its ability to drive sales, increase repeat purchases, build loyalty and attract new customers.

An extension of Mogreet’s enterprise service, Mogreet Express is a self-service platform that allows businesses to interact with their customers with multimedia (MMS) text message marketing campaigns.  This platform gives small business owners access to the same technologies leading media outlets and brands are using to build and activate their own mobile customer database.

Text message marketing works but MMS text marketing works even better.  Boasting a 97 percent open rate and accessible by 98 percent of mobile phones in the United States, customer engagement via text programming has the best ROI in the mobile marketing tool kit.  By showcasing branded images and video within each message, small and large businesses alike are able to create a deeper relationship with customers, drive higher sales and increase CTR rates by over 45 percent.

Setting up a Mogreet Express text program is quick and easy. Users create an account, select their keyword and promote the mobile program shortcode and keyword in store, on the Web and across social channels. As customers join their mobile program and the business’s database begins to grow, they can start crafting and sending messages to incentivize and invite repeat visits and purchases. Mogreet Express also includes a variety of reporting tools and metrics to track program process and overall success.

Jeanette Mulvey
Jeanette Mulvey

Jeanette has been writing about business for more than 20 years. She has written about every kind of entrepreneur from hardware store owners to fashion designers. Previously she was a manager of internal communications for Home Depot. Her journalism career began in local newspapers. She has a degree in American Studies from Rutgers University. Follow her on Twitter @jeanettebnd.