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Start Your Business Success Stories

Business Idea: Event Planner

Business Idea: Event Planner Credit: Dreamstime.com

Are you exceptionally well-organized? A great multitasker? Do you delight in seeing a project through to fruition? If so, then you might have what it takes to be an event planner.

Believe it or not, you don’t have to be the life of the party to put together a successful soiree. The guy or gal who can remain calm under pressure, think creatively and negotiate a good deal is the one who’ll make it in the world of event planning.

If this sounds like you, then stop keeping all your party tricks to yourself and start using them to make a few bucks. The U.S. Bureau of Labor Statistics reports that jobs in event planning are due to grow by 44 percent between 2010 and 2020, making it one of the fastest-growing occupations in the country. So put on that party hat, grab a clipboard, and get planning! 

If you have experience planning parties, holiday dinners, weddings or vacations, then you know the basics of what event planning entails. Planners are responsible for all aspects of an event, from sending out invitations to booking hotel rooms. They make sure everything is taken care of so their clients don’t have to worry about the details.

Entrepreneur.com explains that there are two distinct markets for event planners — the corporate market and the social market. Corporate planners are usually hired by companies to organize meetings, conferences and other work-related events. Social planners, on the other hand, cover weddings, birthday celebrations and all other types of occasions.

If you’re new to the business, it may be easier to get started in the social market. Not only will you be more likely to find clients among friends and relatives for social events like weddings or graduation parties, you’ll also gain valuable experience in negotiating and organizing that will be useful in the high-pressure world of corporate planning.

Many event planners choose to specialize in organizing specific kinds of events. Research the market in your area to determine what kind of planning service is most needed. Perhaps your county is suffering from a dearth of bar mitzvah planners or alternative wedding planners. Maybe folks in your area aren’t aware of all the options they have for throwing creative parties at the local bakery or dance studio. Your business will connect people with goods and services in their own communities.

And all you really need to get started is a laptop, good research skills and a social media marketing strategy Sites like Etsy will be there for you when you need to find the most unique wedding favors or the cutest cupcake toppers. And Pinterest will likely be a huge source of inspiration for all the creative endeavors you’ll soon be undertaking.

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Elizabeth Peterson

Elizabeth writes about innovative technologies and business trends. She has traveled throughout the Americas in her roles as student, English teacher, Spanish language interpreter and freelance writer. She graduated with a B.A. in International Affairs from the George Washington University. You can follow her on Twitter @techEpalermo or .