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Start Your Business Success Stories

Betterfly Matches Consumers with People, Not Businesses

Service providers who work for themselves or for a business now have a free online tool to attract more clients, thanks to Joshua Schwadron – a former contestant on NBC’s “Fear Factor," who used the money he won from the game show to create a website called Betterfly.

New York-based Betterfly.com does what CitySearch and Yelp do not. Betterfly matches consumers with individual service providers — people whom the website calls “Betterists” — who “help others learn, look or feel better.”

“There are many websites consumers can visit to find the best hair salon or gym in their neighborhood, but none that will tell them which specific hair stylist or personal trainer to use once they’re there,” Schwadron told BusinessNewsDaily. “Betterfly makes searching for education, wellness and beauty professionals easier and more efficient by helping its users find the right people and not just companies."

Consumers on Betterfly can search for Betterists by criteria and can book appointments, leave reviews and see those service providers’ specific availability times, overall review scores and discounts.

“Excluding companies to focus only on individuals gives Betterfly a strategic advantage because users can finally compare apples to apples, people to people,” Schwadron said.

On “Fear Factor,” Schwadron swam with piranhas, ate spiders, rested in a coffin filled with cockroaches and climbed off Mandalay Bay Hotel’s roof to win $89,000 — an amount producers told him he had to bet on one game of blackjack, he said. If he lost, he’d take home only $44,500. He won and took home $178,000. And with the money, Schwadron launched Betterfly in May.

Schwadron believes the site aids service providers who work for themselves or for a business.

“Both want new clients and a way to brand and market themselves online,” he said.

Betterfly gives service providers “mini-websites” where they show off what they offer, list their qualifications, highlight real clients’ reviews and accept real-time appointment bookings.

Schwadron  outlines these four steps for potential Betterists to help them get started on Betterfly:

  • Step 1: Sign up – it’s free and takes only a few minutes.
  • Step 2: Create a Betterist Page and add as many different service offerings as you’d like. Then you can add qualifications, locations, special offers, resources, blog posts and your appointment availability.
  • Step 3: After you add a service, Betterfly shows you off so new clients can find you.
  • Step 4: Tell your clients to join Betterfly and to write you a review. Having reviews will help potential clients decide if they want to work with you.

“And the best part is, we have tens of thousands of users coming to our site each month – many looking to hire providers just like them,” Schwadron said.

Reach BusinessNewsDaily staff writer Brian Anthony Hernandez at Bhernandez@TechMediaNetwork.com. Follow him on Twitter (@BAHjournalist) and become his friend on Facebook (BAH Journalist) to interact or stay updated on news about small businesses.