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Does Hair Color Impact Financial Choices?


Hair color may be playing a role in how much money one saves or who gets promoted at work, a new study suggests.

Research from CouponCabin.com revealed how the color of one's hair may be an indicator of certain financial and lifestyle decisions. Redheads, for example, were found to be the least likely to have an emergency savings fund; nearly 80 percent of the redheaded participants in a survey said they did not have  a six-month liquid emergency fund.  By contrast, more than half of white-haired consumers (65 percent) and gray-haired consumers (51 percent) said they do have such a fund in place.

When it comes to going out on a limb with their money, white-haired adults are the most likely to take calculated financial risks, the survey found. Nearly half of those with a snow-colored mane said they take financial risks, such as borrowing for short-term investments or seeking out unique and high payout investments.

Black-haired consumers and blonds were next most likely, with more than 40 percent of each willing to take chances with their finances.

The study shows many believe hair color is a huge influencer in the workplace. More than half those with gray hair and 43 percent of white-haired employees believe hair color plays a role in how successful one can be at work, such as how quickly they are promoted or how happy their clients are. Brunettes, blonds and redheads all felt roughly the same, with just over 20 percent of each thinking hair color influences success in the office.

Hair color also can influence one's social standing, according to many participants in the study. More than one-third of both white-haired and black-haired Americans believe the color of someone's hair color can influence their social status, including how many friends they have and how much they are liked, while more than half of both gray-haired and white-haired adults believe it can sway their relationship status, such as whether they're dating anyone or married.

More than 2,000 U.S. adults took part in the survey, CouponCabin said.

Follow Chad Brooks on Twitter @cbrooks76 or BusinessNewsDaily @bndarticles. We're also on Facebook & Google+.

Chad Brooks

Chad Brooks is a Chicago-based freelance writer who has nearly 15 years experience in the media business. A graduate of Indiana University, he spent nearly a decade as a staff reporter for the Daily Herald in suburban Chicago, covering a wide array of topics including, local and state government, crime, the legal system and education. Following his years at the newspaper Chad worked in public relations, helping promote small businesses throughout the U.S. Follow him on Twitter.

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