Holiday Hopes: Small Business Prepares for Black Friday
| 9 | Nov 2010 |
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Small Business Saturday, a new campaign to get holiday shoppers to spread a few of their dollars around at local businesses, is scheduled for Nov. 27, the Saturday after Thanksgiving.
BusinessNewsDaily asked small business owners how they plan to combat the Black Friday mega-store mania we’ve come to expect post-Turkey Day.
[We are] opening early (8 a.m.) and offering 20 percent off select items from 8 a.m. - 12 noon. We are also offering coffee, muffins and pastries for shoppers.
— Tracey Glibowski, ceratoboutique.com
To combat the Black Friday efforts of big box stores, Evolve Male is going to focus on social media to target our loyal customers. This will include extra sales and offers the entire weekend through Facebook and Twitter.
— Geoffrey Lester, evolvemale.com
This year we are offering our first-ever Black Friday sale (and Cyber Monday sale). Purchase a case of wine and receive a $100 bottle of wine for a penny and purchase a $100 gift card and receive a $20 tasting card.
— Christina Anderson-Heller, lynfredwinery.com
I am offering instant manicures for the person and the pet!
— Ginger MacCutcheon, Ginger Pet House, Independence, Ohio
To combat the efforts of big box stores, Nancy's Gone Green plans to have a sitewide 15 percent off sale on Friday and an additional 15 percent off a coupon code to be sent to e-mail list subscribers.
— Mary Savoca and Nancy Atkins, nancysgonegreen.com
Our site will be offering free shipping along with a 15 percent off Black Friday coupon . We will also hold a raffle on Black Friday. Every purchase gets one entry into the raffle for a brand-new HTC Desire cell phone.
— Shai Atanelov, bigtimewireless.com
We are going to offer 25 percent off your entire order (over $15) using coupon code “givethanks.” Orders over $100 will receive free shipping!
— Cindy Tollen, sudznbubbles.com
We will offer free shipping on every order plus every single product on our site will be marked down from 10-25 percent from Black Friday (Nov. 26) to Cyber Monday (Nov. 29).
— Anita Mahaffey, cool-jams.com
We have tried to do a few things to combat the Black Friday of the big box retailers. First, we call it "Green Friday" to separate us from the chaos that surrounds Black Friday. For the web, we push the fact ... sick of all the chaos Black Friday brings; at Greenshops, we find a way to bring the deals to you in the privacy of your own home. On "Green Friday," shop safely in the store or online.
— Sasha Windes, greenshops.com
I'm engaging my customers early with a contest that will encourage them to start coming back to my site every day from now through the holiday season and giving them incentives to tell friends.
— Tricia Meyer, sunshinerewards.com
I own a home furnishings and gift store in historic Old Town Alexandria, Va. My store is a member of a grassroots retail effort in Old Town called the Old Town Boutique District. We formed three years ago to pool our marketing dollars and resources together to promote Old Town and our stores. A number of us, including my store Red Barn Mercantile, will open at 6 a.m. on Black Friday with big discounts for our independent boutiques. For instance, we will be offering 30 percent off your purchase from 6 a.m. to 8 a.m.; 20 percent off from 8 a.m. to 10 a.m., and from 10 a.m. to 6 p.m. you will get 10 percent off if you show a receipt from one of the other Old Town Boutique District stores.
— Amy Rutherford, redbarnmercantile.com
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